Report
|
JAN 11, 2021
What are the fastest-growing areas of programmatic display in the US? Broken out by device, programmatic ad spending will grow fastest on CTV, where we predict 52.9% growth in 2021. In terms of formats, video will continue to drive faster growth than nonvideo display across all devices.
Report
|
AUG 12, 2020
But even the relatively nascent CTV ad market won’t keep growing faster than mobile forever, and its share of display will remain below 13% through 2024, when CTV display spending will be almost even with desktop/laptop display spending. Mobile dominates spending even within the subcategory of video, though here its share hovers under two-thirds of the total.