JAN 11, 2021
What are the fastest-growing areas of programmatic display in the US? Broken out by device, programmatic ad spending will grow fastest on CTV, where we predict 52.9% growth in 2021. In terms of formats, video will continue to drive faster growth than nonvideo display across all devices.
AUG 12, 2020
But even the relatively nascent CTV ad market won’t keep growing faster than mobile forever, and its share of display will remain below 13% through 2024, when CTV display spending will be almost even with desktop/laptop display spending. Mobile dominates spending even within the subcategory of video, though here its share hovers under two-thirds of the total.