Report
| JAN 31, 2022
This inaugural benchmark evaluates 10 leading digital grocery services, ranked based on consumers’ demand for 30 different features.
Report
| MAR 31, 2022
Here’s a breakdown of the online and in-store features that apparel retail shoppers value the most, and a ranking of how 10 leading retailers stack up.
Report
| FEB 11, 2022
Marketers can add QR codes to various media, including interactive TV ads, digital out-of-home (DOOH) ads, product packaging, and digital signage. These codes can give consumers information on product content; the product’s history or backstory; product manufacturing practices; links to coupons, giveaways, or loyalty programs; and links to download a retailer’s app.
Forecasts
| DEC 1, 2020
Chart
| APR 18, 2022
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| APR 12, 2022
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| FEB 7, 2022
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| SEP 1, 2021
Report
| DEC 16, 2021
Empowering cardholders to add digital coupons to their credit cards and redeem them when purchasing turns couponing on its head. Customized offers can be seamlessly delivered and applied, helping merchants engage current customers and attract new ones. Issuers stimulate cardholder spending while saving them money.
Report
| SEP 27, 2021
Gen Zers demand mobile phone coverage and digital couponing innovation. A generation that primarily accesses the internet via smartphones is naturally also eager to insure those devices. Their digital savvy also translates into a much higher likelihood of valuing digital couponing usage and alert options.
Report
| APR 9, 2021
Traditionally, the types of publishers in the affiliate channel have been coupon, cash-back, loyalty, price comparison, and review sites. But that’s changed as more high-quality content publishers—such as traditional publisher brands under Meredith Corporation, Hearst Corporation, and Condé Nast, and digital media publishers like BuzzFeed and Vox Media—have entered the space.
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| DEC 8, 2021
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| DEC 8, 2021
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| DEC 8, 2021
Article
| APR 29, 2022
Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.
Article
| DEC 1, 2021
Issuers can capture these sales through incentives like Chase’s rotating rewards categories and by promoting digital coupons or pay with points features. They can also help facilitate ecommerce spending through incentives, partnerships, and simple checkout offerings.
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| NOV 4, 2021
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| NOV 4, 2021
Video
| APR 30, 2021
As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.
Article
| DEC 2, 2020
Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.
Article
| FEB 8, 2021
It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.
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| OCT 6, 2021
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| OCT 6, 2021
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| MAY 13, 2021
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| SEP 21, 2021