Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.

On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

On today's episode, we discuss digital video: Where has video ad spending overtaken TV, what do the streaming wars look like in different countries, and how much has live sports migrated to digital platforms? Tune in to the discussion as eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior analyst Paul Briggs, and research director at Insider Intelligence Matteo Ceurvels.

Sweden, Norway, Australia, and Canada round out the top five countries in terms of podcast listening adoption. Core APAC markets lag behind other top-tier markets. China, Japan, and South Korea have the lowest podcast listener penetration of the markets we forecast.

Live Audio Rooms, Podcasts, and Soundbites. In late June, Facebook launched Live Audio Rooms and podcasts as part of its foray into the social audio space. At launch, select public figures and Facebook Groups in US can create audio rooms on iOS and select podcasts will be available to US users.

Amazon also plans to hire an additional 75,000 warehouse and delivery workers in the US and Canada, many of whom will likely support its growing grocery business. These investments could expand the speed and reach of Amazon’s grocery delivery offerings, which will keep it competitive on the digital front.

For LinkedIn, that will mean positioning itself as the place where online networking still flourishes even as in-person gatherings gradually start to re-emerge. Its bets on social audio and creator tools, such as Creator Mode, may create new venues in which members can gather.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.