Among digital audio listeners specifically, similar trends stand out. When we zoom in on the consumers who partake in digital audio, podcasts are disproportionately popular in places with high levels of English or Spanish fluency. In other regions of the world—even where digital audio has become extremely popular—podcast listenership is lagging.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.

On today's episode, we discuss the most interesting aspects of Amazon's Q1 results, including whether it's losing in groceries, shoppers who may never go back into stores, and how local businesses are fighting back against Amazon in Canada. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

Sweden, Norway, Australia, and Canada round out the top five countries in terms of podcast listening adoption. Core APAC markets lag behind other top-tier markets. China, Japan, and South Korea have the lowest podcast listener penetration of the markets we forecast.