The pandemic decimated the economy, the job market, and consumer confidence, but it seems to have done little to quash a bonanza in digital ad spending.

On today's episode, we discuss what our analysts think will be the key digital trends of 2022. Where we stand with our digital advertising outlook, how far the pendulum will swing towards AVOD services, when TV and video ad measurement will cease being a hot mess, and more. We then talk about whether video streaming growth has officially stalled and if Univision can bring the immediacy of digital measurement to TV ads. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

Peacock made audience gains as the streaming space gets more crowded.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

On today's episode, we discuss why viral commerce will be the "it" trend this year and why micro- and nano-influencers are making a comeback. We then talk about what to expect from TikTok in 2022 and livestream shopping expectations. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Advertisers are increasing their upfront commitments, particularly for connected TV.

Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.

Digital advertising will drive total media ad spending in Western Europe toward $150 billion in 2022, as brands scramble for advantage in a rapidly changing world.

The UK digital ad market is thriving. It will grow 11.9% this year, reaching £25.84 billion ($35.54 billion). Video will be a big contributor to this growth, as will social network spending, which is being disrupted by the likes of TikTok.

In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

Retailers around the world can look to China for digital trends, but they should keep in mind that many of its consumers use advanced personal technology and super apps that aren’t as widely adopted on a global scale. More like this:. Report: Southeast Asia Ecommerce Forecast 2022. Article: Lockdowns in key Chinese manufacturing hubs compound supply chain issues.

Report: Insider Intelligence’s Digital Advertising Trends to Watch in 2022. Article: Samsung, Netflix, TikTok and PayPal stop sales and services in Russia. Article: Streaming services are rapidly branching out and bundling up.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Greece’s internet penetration may be lower than in most of Western Europe, but its online population is keeping up with major digital trends. Compared with regional norms, Greece’s digital transformation has been relatively slow—due at least partly to its challenging geography, with many mountainous areas and multiple islands. But infrastructure and services have massively improved in recent years.

Digital Trends. Food Dive. The Verge. The Washington Post. VentureBeat.

As digital advertising trends, so too, does the content. To establish a solid foundation for building effective ad campaigns, brands must evaluate their processes for creating and maintaining visual assets, as well as the feasibility of personalizing the viewer experience at all touchpoints. In particular:.

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.