In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.

More video viewers turn to ad-supported video-on-demand (AVOD) and free streaming options.

Advertisers are increasing their upfront commitments, particularly for connected TV.

“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.

Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

The major social platforms hit the ground running in 2021, making substantial investments into many of today’s top social trends: audio, influencers, and short video, to name a few.

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

Increased political ad spending contributed to a banner year for connected TV.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

The news: Despite the wide availability of 5G-enabled devices, people in the US spend less than 25% of their online time connected to 5G networks, per Digital Trends. 5G device adoption is quickly outpacing 5G coverage, which means carriers are under pressure to cover their growing 5G customer bases.

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

Greece’s internet penetration may be lower than in most of Western Europe, but its online population is keeping up with major digital trends. Compared with regional norms, Greece’s digital transformation has been relatively slow—due at least partly to its challenging geography, with many mountainous areas and multiple islands. But infrastructure and services have massively improved in recent years.

The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.

UK’s digital media and technology landscape is facing changes and challenges in 2020—including privacy, Brexit and more—which will impact UK digital marketers.

2020 was a tumultuous year to say the least, but as the adage goes, in crisis there is opportunity. This idea is literally embedded in the Chinese word for “crisis” (危机): Its second character means opportunity. China’s populace appeared to have embodied that spirit. In a challenging year, entrepreneurs and regulators alike worked together to steady the ship and found ways to restore some normalcy through resilience, digital innovations, and timely policies.

In the second of two special episodes of “Behind the Numbers,” we look back at two key digital trends from earlier this year: digital privacy concerns and the acceleration of cord-cutting.

In the first of two special episodes of “Behind the Numbers,” we look back at three key digital trends from earlier this year: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.