Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

In a difficult year for advertising worldwide, digital ad spending in Germany will see only 0.8% growth. Most of the industries we break out will decelerate their digital ad spend to some degree, while travel and auto will reduce theirs dramatically.

What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

Roku is helping Shopify merchants deploy CTV ad campaigns: The move will increase the total addressable market of Roku’s ad platform, while also increasing accessibility for SMBs.

Advertisers aren't confident that their digital ads are working: A shift to digital channels in 2020 coincided with changes to tracking and privacy that have shaken advertiser faith.

Amazon’s move into podcasts creates the possibility for massive, networkwide deals: The platform’s recent content acquisitions point to how lucrative podcasts are as a vehicle for ads, even during the pandemic.

Google exceeds expectations: Based on Tuesday's earnings, we anticipate another upward revision of Google’s ad revenues in our US digital ad spending report, out this fall.

We estimate that worldwide, Amazon retail ecommerce sales will increase by 26.4% this year to $626.56 billion. Marketplace sales will account for 61.3% of the total, up from 60.2% last year. In the US, we estimate Amazon retail sales will be up 24.9% this year to $386.40 billion. Marketplace sales will account for 60.1% of the total, also up from last year (59.0%).

The US travel industry this year remains largely impacted by the pandemic, even as travel has picked up in H2. This sluggishness is due to paused cruises, a near standstill in business travel, and restrained international travel.

The big picture: Facebook (including Instagram) is on track to surpass $100 billion in net worldwide ad revenues for the first time, with $107.72 billion in 2021. That will give it 23.7% of the worldwide digital ad market. Google is No. 1 with a 28.6% share.