Forecasts
| MAR 15, 2022
Forecasts
| APR 29, 2022
Report
| MAY 18, 2022
China’s total media ad spending and digital ad spending will both grow at their lowest rates since we began tracking them in 2012, but the ad industry is nonetheless set for an eventful year in the world’s second-largest market.
Report
| NOV 16, 2021
Buoyed by a surge in US digital advertising, spending by the media and entertainment industries has exceeded pre-pandemic expectations and is poised for continued growth.
Report
| SEP 23, 2021
Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.
Report
| SEP 16, 2021
After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.
Report
| AUG 30, 2021
After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.
Forecasts
| JUL 1, 2021
Article
| DEC 15, 2021
We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Forecasts
| JUN 1, 2021
Article
| DEC 2, 2021
These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. Still, there are challenges ahead for the industry, including grappling with the thorny issue of measuring ad performance across fragmented media platforms and walled gardens.
Article
| NOV 18, 2021
Digital ad spending by the US media and entertainment industries will increase every year through at least 2023, with combined spending surpassing $26 billion by then.
Report
| MAR 28, 2022
Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.
Report
| FEB 3, 2022
Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.
Article
| APR 12, 2022
TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.