Retail media will benefit from an overall increase in digital ad spending in the region. Next year, we forecast digital ad spending in Latin America will rise by 14.5% to $12.53 billion and account for nearly half (47.1%) of the regional ad market. Retail media is likely to see a “halo effect” of an increase in ad buys as a result.

This report explores the impact the pandemic has had on our latest regional estimates and trends for total media, traditional media, digital, and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

As of June 2021, 50% of internet users in Brazil surveyed by Instituto QualiBest for the Sociedade Brasileira de Varejo e Consumo (SBVC) paid for their in-store purchases through interest-free monthly installments via a credit card.

They are India, Mexico, Japan, the Philippines and Brazil. Facebook has not updated its Instagram user figures since July 2018, when it said it had more than 1 billion MAUs worldwide. Time Spent. In April, we released our updated forecast for US time spent with social networks.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Also among the worst performers this year will be the Latin American markets of Brazil, Mexico, Argentina, and Peru and the European markets of France, Italy, and Spain, with double-digit declines expected in their media ad spending growth.

Indonesia, Mexico, Brazil and India will be the worst-performing countries this year, each posting double-digit declines in total ad spend. However, next year, India will reclaim a position in the global top 10 and resume its climb from there, ultimately becoming the seventh-largest market by 2024.

Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%.