As a result, advertising on desktops and laptops will still contribute significantly to digital ad spending overall. And digital ad spending—unlike outlays on traditional media—is set to climb this year despite the massive market impact of the pandemic. eMarketer estimates that digital ad spending worldwide will rise 2.4% this year to $332.84 billion and make up 54.1% of total media ad spending.
As a result, mobile ad spending will continue sharply upward for the foreseeable future. eMarketer predicts that spending on mobile advertising will rise 21.0% this year, to account for 73.1% of all digital ad spending, and more than one-third of total media ad spending.