Digital ad spending is exploding in Latin America. It will grow by 34.8% this year to $20.86 billion—a figure more than double the amount spent in 2020. Mobile will be the main growth driver, propelling the region’s digital ad market to new heights over the course of our forecast period.

Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

Total Media Ad Spending by Country. Traditional Media Ad Spending by Media and Country. Digital Ad Spending by Country and Format. Mobile Ad Spending by Country. Behind the Numbers: eMarketer’s Forecast Methodology.