Last year, China was the only market to see overall ad spending growth, although digital ad spending performed well almost everywhere. This year, every country will see growth in almost every category.

Total Media Ad Spending by Country. Traditional Media Ad Spending by Media and Country. Digital Ad Spending by Country and Format. Mobile Ad Spending by Country. Behind the Numbers: eMarketer’s Forecast Methodology.

With commerce shifting even more online and social media use soaring, digital ad spend will continue to grow quicker than traditional formats like linear TV and print, up by 20.4% worldwide, per our estimates. And mobile will be the fastest-growing subset of digital, up by 23.5%. By the end of 2021, it will make up just under three-quarters (74.9%) of all digital ad spend.