Spotify continues to be the only non-US, non-China company that generates significant digital ad revenues on a worldwide scale. Spotify’s ad revenues will grow 29.6% this year, and we estimate the Swedish audio streaming company will cross the $1 billion ad revenue mark for the first time. Key Takeaways. Worldwide ad spending is set for a dramatic growth rebound.

China’s so-called BATs (Baidu, Alibaba and Tencent) have dominated the market’s digital ad revenues since we started tracking China’s ad sales nearly a decade ago.

Digital Ad Spending, by Company. The duopoly continues to dominate the digital advertising landscape in the UK. While Twitter and Snapchat will see rising digital ad revenues throughout the forecast period, they won’t dent this dominance. Snapchat will see the fastest growth across all platforms in digital ad revenues in 2019.

“When I hear that term, it tells me there are companies that have gone into them saying, ‘Sell us your data.’ At the same time, they may be hearing from the C-suite to find a way to bring in extra revenue.”. Not sure if your company subscribes? You can find out here.

Other companies that have suspended their Facebook advertising have distanced themselves from the official boycott, but their end goal is ultimately the same: to pressure Facebook (and other social media platforms) to take a stronger stand against hate speech and violent content.

We anticipate that 72.6% of all EU-5 digital ad revenues will go to the duopoly in 2021. That share will reach 74.0% in 2022. These trends will be evident in both France and Germany this year. In France, Facebook ad revenues will account for 25.4% of total digital ad spending. Google’s share will drop from 50.1% in 2019 to 48.0% this year.

This growing role for social media during the pandemic has played out in the digital ad revenue displacement across the duopoly. With its emphasis on search, Google will see revenues decline 5.5% this year, while Facebook’s will increase 5.6%, fueled by Instagram’s success. Marketer Effects: Catering for Consumers but Taking Care with Cause Marketing.

It still needs to be sold by a company that is specifically hired to sell the media associated with that consortium.”. Attracting Advertisers. Allocating Budgets. Getting advertisers to allocate their spend to digital retail media requires a budgetary commitment.

This data advantage helped Amazon become the No. 3 digital ad seller in the US in 2018, when it surpassed both Verizon Media and Microsoft in its share of digital ad revenues, per our estimates. Since then, the ecommerce giant has widened its lead on the fourth- and fifth-place players, while closing the gap with market leaders Google and Facebook.

But 2019 marks the first time that their combined share of total digital ad revenues will decline. Does that mean the end for the Facebook-Google duopoly? Simply put, no. We still expect US advertisers to spend $76.57 billion on Facebook and Google ads in 2019. That means nearly six in 10 digital ad dollars in the US will go to one of those two companies.

By contrast, esports digital ad revenues—which include advertising and sponsorship revenues from organized competitions—will reach $178.1 million. Though not huge, the esports audience is growing. This year, we project 30.3 million people in the US will watch an esports event at least once per month, up 18.1% over last year.