On today's episode, we discuss tackling data chaos. "In Other News," we talk about the hottest part of the digitalad market and Netflix's "Two Thumbs Up" feature. Tune in to the discussion with CEO and co-founder of mParticle Michael Katz and our analyst Dave Frankland.
TikTok will grow its net adrevenues in the US by an astounding 184.4% this year to hit $5.96 billion. The app’s adrevenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.
Digital and alternative advertising lift overall ad spending in 2021: As spending returns to pre-pandemic levels, it’s become clear advertisers find emerging channels more appealing than traditional ones.
Podcasts have Spotify seeing dollar signs. The company’s US podcast adrevenues will hit $191.9 million in 2022 and cross the $400 billion mark in 2024, with growth well into the double-digit percentages. The format will also make up an increasing share of Spotify’s overall adrevenues: 16.7% of its $1.15 billion in US adrevenues this year, before growing to 19.4% in 2024.