Fueled by connected TV, programmatic video has expanded significantly. However, there remain concerns over difficulties with cross-platform measurement, ad fraud, and the lack of uniform standards.

Without a common system of measurement that connects the dots across mass and one-to-one advertising in online and offline ecosystems, effectively allocating video budgets to align with evolving consumer behavior will be difficult.

Measurement problems and ad fraud. Plus! Brian Burch, vice president, marketing at StackAdapt, joins the conversation. Presenters:. Ross Benes is a senior analyst at Insider Intelligence.

Digital ad fraud is still a major problem in the programmatic ecosystem, with advertiser losses estimated in the billions of dollars annually. This report explores how advertisers, publishers and partners are protecting themselves.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.

Advertiser investment in connected TV (CTV) is ramping up quickly as more inventory becomes available, with YouTube, Hulu and Roku dominating the landscape. We estimate CTV ad spending in the US will reach $10.81 billion by 2021, up from close to $7 billion in 2019. But still, challenges remain, including fragmented inventory, ad fraud and frequency capping.

Many marketing teams operate in silos, organized around channels (like email, mobile, or digital), objectives (such as acquisition or retention), or geographies (such as countries or regions). This inevitably leads to disparate media planning, disjointed customer experiences, and incomplete measurement.

How well do you know the terms of your contracts with programmatic partners? Shailin Dhar, co-founder and CEO at Method Media Intelligence, an ad verification and analytics technology provider, joins host Nicole Perrin to explain how the programmatic media supply chain can leak ad dollars, including to fraud.

For years, advertisers and their partners have complained about a lack of transparency in programmatic transactions, leaving them open to a number of problems including outright fraud. Jeremy Steinberg, global head of ecosystem at MediaMath, joins host Nicole Perrin to discuss why accountability is still a challenge and how the supply chain can come together to create better, more mature programmatic markets.

The intermediation of programmatic transactions opened up a number of opportunities for fraud and data leakage in display advertising. Christiana Cacciapuoti, executive director at industry consortium AdLedger, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the latest tests of the CryptoRTB protocol, how it will help advertisers avoid fraud, and what advertisers need to understand about cryptography in programmatic transactions.

As with any form of digital media, podcast advertisers should be cautious of ad fraud and mislabeled inventory. But podcasts are perceived as less vulnerable to fraud compared to most other digital ad formats, according to a poll of digital media professionals done by Integral Ad Science (IAS).