OCT 7, 2019
As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.
FEB 24, 2020
Building Experiences that Bring First-Party Data into the Fold: Diageo. Mark Deveney. Vice President, Customer Marketing, Diageo North America. Diageo. Like most CPGs, Diageo has historically had limited first-hand personalized and on-going interactions with consumers.
JUL 13, 2020
Coca-Cola, meanwhile, said on June 26 that it would pause all social media ad spending worldwide for 30 days, while UK-based beverages company Diageo said it would indefinitely suspend all social media advertising globally starting on July 1. Microsoft stopped advertising on Facebook already in May.
OCT 21, 2019
Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.
SEP 5, 2019
“What we're interested in is if they can provide those contextual integration moments,” said Dave McNulty, senior director of culture, entertainment and partnerships at spirits marketer Diageo PLC. The company integrated with a Facebook Watch show called “Cruisers and Shakers” earlier this year, and it helped provide valuable learnings on user engagement, he said.
MAY 8, 2019
Josh Nafman is Global Media Buying and Operations Director at Diageo. Joshua is a digital marketing executive with over 13 years of experience growing disruptive brands in non-traditional ways. Currently, he is responsible for fundamentally challenging and changing how Diageo develops and deploys digital campaigns globally.
JUL 28, 2020
A decade later, Bianca returned to marketing as head of client service for the world’s largest boutique digital marketing agency, Jellyfish, before joining Dentsu Aegis (iProspect & 360i) to run global clients such as Diageo, Burger King and Ikea, where she won the IPA & Campaign’s 2016 Woman of Tomorrow accolade.