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  • Chart
     | 
    DEC 21, 2021
  • Chart
     | 
    DEC 8, 2021
  • Report
     | 
    OCT 21, 2021

    Smart home devices, such as remotely-controlled security systems, followed the same trend. Penetration of these products climbed from 13.5% to 18.5% YoY. As in 2020, smart home device ownership remained several percentage points greater among 25- to 34-year-olds and affluents. Smart TV ownership in China declined between 2019 and 2020 but increased in H1 2021 to 38.0%.

  • Report
     | 
    OCT 21, 2021

    Ownership of PCs and tablets continued to fall in most countries. The rise of home working and home schooling during 2020 bolstered penetration of larger-screen devices. But the longer-term trend of declining ownership is beginning to reassert itself. Penetration of desktops, laptops, and tablets declined.

  • Report
     | 
    OCT 21, 2021

    Patterns of device ownership and use remained fairly conservative in Germany. Smartphone ownership among internet users ages 16 to 64 passed 95% in H1 2020 and reached 95.9% in H1 2021. Only 2.9% of those polled had a feature phone. As in H1 2020, this was one of the lowest percentages recorded worldwide for this metric.

  • Report
     | 
    OCT 21, 2021

    Smart home devices, such as security systems controlled via a mobile app, posted a sizable gain in H1 2021 as well, as ownership rose from 9.6% to 13.2%. Males were much more likely than females to own such a device. Perhaps predictably, penetration was highest (19.6%) among respondents in higher-income homes.

  • Report
     | 
    OCT 21, 2021

    Ownership was above 50% among those ages 25 to 54, and it reached 61.0% in the most affluent group. Penetration of smart wristbands rose minimally year over year, to 13.3%. But smartwatches gained more ground, with ownership rising from 14.3% to 17.4% between H1 2020 and H1 2021. The highest incidence of both devices was in the 25-to-34 cohort.

  • Report
     | 
    OCT 21, 2021

    Among affluent internet users, nearly 22% owned a smart home device this year. However, internet users are already more likely to use a voice assistant than to own a smartwatch, smart wristband, or smart home device.

  • Report
     | 
    OCT 21, 2021

    Ownership appears to have fallen very slightly in most demographics, with a more notable decline among 25- to 34-year-olds. However, uptake of smartwatches and smart wristbands rose significantly for this age bracket during the year, and those devices may have replaced smartphones for some users. Many older devices registered further declines, too.

  • Report
     | 
    OCT 21, 2021

    However, tablet ownership climbed for the second year in a row, to 39.1%. As in 2020, affluent internet users and those ages 16 to 24 were more likely to own either device. Some gender-related differences also persisted: Males were more likely than females to own a desktop or laptop, but the opposite was true for tablets.

  • Report
     | 
    OCT 21, 2021

    Both devices are entering the mainstream, especially among the more affluent. Smart home devices—including energy monitors and web-connected security systems—continued along a similar trajectory, with ownership rising from 15.0% last year to 21.5% in H1 2021. More than 28% of affluent internet users owned a smart home product.

  • Report
     | 
    OCT 21, 2021

    While smartwatch ownership climbed to 20.9% in H1 2021, penetration of smart wristbands dropped to 14.1%. In high-income households, ownership of both devices was notably greater. But interest in smart wristbands had clearly waned in most demographic groups, while takeup of smartwatches grew in all but the top age bracket.

  • Report
     | 
    OCT 21, 2021

    Smart home products and other advanced digital devices are more popular than before, but growth is gradual. Ownership of smart home products—such as remote-controlled energy monitors—grew from 18.3% to 21.1% YoY. Penetration remained highest (28.8%) in the most affluent homes. But ownership was also above 20% among internet users in most cohorts polled.

  • Report
     | 
    OCT 21, 2021

    As in many parts of Latin America, near-universal smartphone ownership contributed to remarkable amounts of daily time spent on mobile phones—5:03 on average, in this case. As of H1 2021, 73.8% of internet users owned a desktop or laptop, while 33.5% owned a tablet. Ownership of both devices had slipped from the year prior.

  • Report
     | 
    OCT 21, 2021

    Ownership of both devices fell slightly from H1 2020. Not surprisingly, tablets and PCs remained more common in middle- and high-income households. Some advanced digital devices finally started gaining traction. Nearly 19% of male and 13.7% of female internet users owned a smartwatch in H1 2021. In both groups, penetration rose by about 3 percentage points from 2020.

  • Report
     | 
    OCT 21, 2021

    Some 11.5% of US respondents owned a smart wristband in H2 2021, but these devices may well be seen as less desirable, and certainly less versatile, than smartwatches. Even among internet users in affluent homes, just 15.0% owned a smart wristband. Ownership of smart home products rose modestly, as well. But unlike smart wristbands, smart home items are gradually acquiring significant market presence.

  • Report
     | 
    OCT 21, 2021

    Ownership of both devices remained higher among more affluent internet users and those living in cities. Smartphones clearly dominate the device landscape. Fully 94.3% of internet users polled in H1 2021 owned a smartphone. Egypt is one of the few countries where many respondents still own feature phones, too; that share was virtually unchanged this year at 14.8%.

  • Report
     | 
    OCT 21, 2021

    Ownership of desktops and laptops trended in the opposite direction, falling below 70% for the first time. Tablet penetration had also fallen, from 45.9% to 42.7%. Ownership was highest (59.8%) among affluent respondents and those ages 35 to 44 (51.9%). No other cohort posted penetration above 50%. As PC and tablet penetration shrank, the average time spent with those devices declined as well.

  • Report
     | 
    OCT 21, 2021

    Among newer digital devices, smart TVs continued their advance, with ownership rising to 54.4% of respondents. TV streaming sticks are also popular, with 41.2% of internet users owning one in H1 2021. Other digital gadgets are making slower progress toward significant market share.

  • Report
     | 
    OCT 21, 2021

    After reaching 77.1% in 2020, ownership fell slightly to 76.1% in H1 2021. For the second year in a row, tablet ownership declined by less than 1 percentage point, to 36.4%. Of the countries monitored, the Philippines recorded some of the longest periods spent with digital devices.

  • Report
     | 
    OCT 21, 2021

    Most of the same factors applied to tablets, though female ownership was higher for these devices. Smart TVs also entered more households in H1 2021, taking penetration to 38.2%. Ownership was highest (52.8%) among those in high-income households, while older respondents and city dwellers posted above-average penetration. Males and females were equally likely to own a smart TV.

  • Report
     | 
    OCT 21, 2021

    As in many other countries, ownership of wearables and other smart devices has risen significantly. More than 1 in 10 internet users owned a smart wristband in H1 2021, and 16.0% had a smartwatch. Ownership of smart home products lagged well behind, however, at 7.6%. Voice assistants, by contrast, are already part of the everyday landscape for many of Brazil’s internet users.

  • Report
     | 
    OCT 21, 2021

    As in 2020, affluents also recorded high ownership, at 58.9%. Several advanced devices also benefited to a degree in this pandemic year, judging by the data. For example, 13.8% of the survey sample owned a smartwatch in H1 2021, and 8.5% owned a smart wristband. Penetration of both had risen by a few percentage points—and this may, in fact, help to account for a modest fall in smartphone ownership.

  • Report
     | 
    OCT 21, 2021

    Tablet ownership was greatest in the most affluent households, at 37.4%, but lagged behind many other advanced economies, at just 29.6% of the online population in H1 2021. Smart TV ownership was extraordinarily low at 9.0%, and the share of internet users who owned a smart home product, such as a web-enabled security system, rose only modestly, to 4.3%.

  • Report
     | 
    OCT 21, 2021

    Smartwatches and smart wristbands finally started gaining momentum—in contrast to many other nonessential devices. In H1 2021, more than 97% of survey respondents in Portugal owned a smartphone, and 85.4% owned a desktop or laptop. Some 48.1% of internet users were tablet owners. Time spent with both mobile and nonmobile devices rocketed, at least partly because of the pandemic.

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