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Denmark and Finland will not be far behind them. The region’s extremely high base of listeners, however, will lead to slow growth going forward. By the end of next year, the Nordic countries will account for four of the five slowest-growing markets among those we cover. Only Australia will increase its podcast listenership at a comparably slow rate.

In China, ecommerce sales will make up a substantial share of 2022's total retail sales at 46.3%, while the UK and South Korea will round out the top 3, with 36.3% and 32.2% ecommerce shares, respectively.

For example, while many brands have turned to cotton totes as an alternative to plastic, each tote would need to be used 20,000 times to offset its manufacturing impact, per a study by the Ministry of Environment and Food of Denmark. Resale programs allow apparel brands, many of which are notorious polluters, to demonstrate their environmental commitment without overhauling their production methods.

Even before business travel fully rebounds, SMBs are seeking out expense management solutions to track corporate costs and manage employees’ spending habits.

Yet in Denmark, Finland, and Sweden, Snapchat use is much higher and TikTok adoption is slower. In France, TikTok is growing faster than Instagram and Snapchat. But a sizable gap will remain through 2025, as TikTok struggles to attract even 45% of France’s social network users. Instagram is pulling away from Snapchat, too. Russia is TikTok’s fastest-growing—and biggest—European market.