On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.
Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.
Recent gains in direct-to-consumer (D2C) ecommerce sales are being driven more by incumbent brands than disruptors. What can they learn from each other about building brands in the digital age?
Brooklinen and Parachute push to gain market share: The two D2C home goods brands are opening stores and expanding into new channels to drive sales growth.
Roderick Morris co-founded Lovevery to provide parents with a subscription-based model of toys that evolve with children as they develop. He spoke with Insider Intelligence about expanding the subscription business internationally, providing parents with proper data to make purchasing decisions for their children, and more.