SEP 25, 2021
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity
MAY 6, 2021
Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.
APR 22, 2021
SEP 21, 2021
VR: Society demands that businesses play larger roles in climate change and DEI with delivery of green, responsible innovation. Within the next five years, our goal is to source 90% of the electricity used in our global operations from renewable sources and remove 1 million tons of greenhouse gas emissions from our supply chain.
NOV 5, 2020
The Importance of DEI. Over the past decade, businesses have reaped clear benefits from corporate diversity, equity, and inclusion (DEI) initiatives. Research consistently shows that organizations with inclusive corporate cultures enjoy significant advantages over their less-inclusive peers.
NOV 11, 2020
Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.
NOV 12, 2021
Their continued and unyielding demands for diversity, equity, and inclusion (DEI) will force companies to develop and market products and services that appeal to larger swaths of the population and reflect diversity-affirming values. Gen Z will be more likely to patronize and reward brands that authentically acknowledge, respect, and support the same affirming principles.
MAY 17, 2021
Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.
MAY 12, 2021
The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there.
MAR 22, 2021
On today's episode, we discuss representation in advertising: What does it mean to ban the concept of "normal," how are some advertisers pivoting toward realism, and how are demographic groups being portrayed in ads? Tune in to listen to the discussion as eMarketer senior analyst Bill Fisher hosts senior analyst Jasmine Enberg, research director Matteo Ceurvels, and senior researcher at Insider Intelligence Man-Chung Cheung.
OCT 22, 2020
eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior forecasting analyst Nazmul Islam and senior forecasting analyst at Insider Intelligence Oscar Orozco discuss what the coronavirus pandemic has and hasn't done to print media. They then talk about racial diversity in ads, millennials in decision-making roles, and American teens' favorite social media platforms.