eToro launched a DeFi portfolio to give retail investors exposure to the new asset class as the industry matures and more players look to get in on the action.

Square announced a platform to help developers create DeFi applications in a bid to recreate its crypto revenue success with DeFi.

More on this: The DeFi and Blockchain Equity ETF would track the Solactive Decentralized Finance and Blockchain Index, per the filing, investing at least 80% of its assets in companies that advance blockchain technology and digitize finance.

DeFi has been touted as a solution that could bring greater efficiency to modern finance, but existing financial regulations typically don’t cover DeFi, which results in hurdles for the technology’s wider adoption. The likes of Chainalysis moving into DeFi can help providers conduct business intelligence, such as identifying anomalous transactions and scams.

Now that cryptos are table stakes, users will flock to whichever app offers the widest range of assets at the best price, which is why eToro added a DeFi portfolio, for example.

Dorsey’s digital payment platform Square is working on a platform that lets developers create DeFi solutions on the Bitcoin blockchain. Though no details are known yet, we could expect these solutions to be accessible via Twitter. The bigger picture: Twitter isn’t the only social media company looking at adding cryptos to encourage user engagement and facilitate payments on their platforms.

And some VCs aren’t waiting any longer to back DeFi projects: VC funding in DeFi crossed the $500 million mark for the first time in September across 34 startups.