FEB 28, 2022
JUN 4, 2021
The company will require law enforcement agencies to publicly post their data requests on Ring’s Neighbors app for users to see. While the move adds transparency, it’s unlikely to resolve the core concerns around Ring’s police partnerships.
SEP 28, 2020
Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.
JAN 28, 2020
eMarketer principal analysts Nicole Perrin and Yory Wurmser check in on the ongoing privacy debate, looking at data privacy, device privacy and privacy legislation. They also discuss child privacy laws in the US, telemedicine adoption and an Apple Watch partnership.
JUL 23, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Conviva’s Alex Klausner, senior product marketing manager, Entertainment Studios’ Jeff Quandt, vice president, revenue partnerships, and Univision Communications’ Phil Lalonde, senior vice president, sales operations. They shared how publishers can continue to grow and attract new viewers and advertisers—plus take on an increasingly crowded market, by strategically leveraging first-party data.
MAR 15, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Infutor Data Solutions' Zora Senat, senior vice president, marketing and partnerships, and Ross Epstein, vice president, new projects at SafeGraph, for this Tech-Talk Webinar. They discussed how first- and third-party data can be combined to increase customer engagement.
JUL 28, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nathan Barling, global vice president of product marketing and head of evangelism at Salesforce Datorama, and Bianca Best, MediaCom’s global managing director of Blink Consulting and strategic partnerships. They discussed how data and performance measurement are required to maintain strong business and customer relationships.
OCT 23, 2020
Presented by Infutor Data Solutions
OCT 26, 2020
eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.
APR 8, 2021
eMarketer pleased to moderate a Tech-Talk Webinar featuring Neustar's Devon DeBlasio, product marketing director, and Ryan Engle, head of product, customer intelligence, together with ActionIQ’s Zachary Van Doren, senior director of partnerships and alliances, and Florian Delval, director, technical product marketing. They discussed what data chaos is, and why true, unified identity is an imperative for brands.
DEC 6, 2021
In an increasingly digital world, we’re now seeing a range of regulatory changes to protect consumers and ensure an optimal digital experience. While data privacy may seem daunting on the surface, marketers can take action to ensure they are aligned with all of these privacy measures.
MAY 7, 2021
The UK’s under-35s are 21% more likely to want to share bank data to prove their creditworthiness than in May 2020, presenting partnership opportunities for fintechs with lenders.
JAN 12, 2021
MAR 11, 2021
MAR 30, 2022
The news: Bread Financial (formerly Alliance Data Systems) expanded its partnership with Victoria’s Secret by renewing their private-label credit card and launching a new co-brand card, the Victoria’s Secret Mastercard, per a press release.
MAR 10, 2022
And through thousands of connections with third parties, banks will be providers, receivers, and users of data as part of bilateral data partnerships or data exchange networks. Data will enable financial institutions and their partners to customize experiences.
MAY 24, 2022
TikTok has expanded its partnership with location data provider Foursquare to allow advertisers to connect ad campaign views to in-store visits for more visibility into TikTok’s impact on brick-and-mortar traffic.
APR 1, 2022
Consumers are also at the heart of the privacy regulations that are building barriers around deterministic data. A Complex Web of Partnerships. These players are tethered by more than the ad campaigns they execute. As fragmentation reigns and the industry contends with more restrictions around consumer data, data-sharing partnerships are increasingly common.
NOV 8, 2021
SEP 22, 2021
There are other ways to use retailer data to buy video ads in a TV-like experience, for example by taking advantage of Kroger’s data partnership with Roku. Earlier this year, Walmart announced a partnership with The Trade Desk, the largest independent DSP, to create Walmart DSP.
JUL 26, 2021
Salesforce Data Partnership. At its Connect conference in June, Salesforce announced it will allow advertisers to use its first-party data to target consumers on Snapchat through its Advertising Studio tool.
NOV 4, 2021
It’s worth noting that advertisers are also using acquired third-party data sets—and even “second-party” data sets resulting from data partnerships or collaborations—to create and target audiences on Facebook. But first-party data will be increasingly valuable for lower-funnel or mid-funnel campaigns post-iOS 14.5. Custom Audiences and Lookalike Audiences. A Note on Custom Audiences.
JUL 7, 2020
Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.
APR 28, 2021
Additionally, measurement features like the frequency of reporting, audience data sources, and ad verification should be discussed with media partners and agreed upon before the transaction. Forrester Consulting found that 25% of US advertisers named investing in data partnerships that would help to identify audiences accurately as the most important step they could take to promote addressable TV.
OCT 11, 2021