JUN 13, 2021
eMarketer is pleased to moderate a Tech-Talk Webinar featuring ActionIQ’s Tamara Gruzbarg, head of customer insights, and e.l.f. Beauty’s Brigitte Barron, director of global CRM and customer growth. They will discuss how e.l.f. Beauty is driving its D2C transformation and expanding customer loyalty.
FEB 11, 2021
FEB 1, 2021
APR 16, 2021
MAY 31, 2021
The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.
MAY 17, 2021
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.
MAY 19, 2021
Ro plants more seeds in fertile reproductive health market: The D2C digital health company scooped up Modern Fertility for $225 million—here’s why it’s a strategic growth move.
APR 27, 2021
On today's episode, we discuss what brand-new forecasts the forecasting team cooked up in Q1, including time spent with TikTok and some direct-to-consumer (D2C) numbers. We then talk about say-through rates for voice ads, the battle between host-read and preproduced ads, and how knowledge workers will soon use a virtual assistant every day. Tune in to the discussion with eMarketer senior director of forecasting Shelleen Shum, directors of forecasting Oscar Orozco and Cindy Liu, and forecasting analyst at Insider Intelligence Peter Vahle.
APR 5, 2021
The direct-to-consumer (D2C) model has been making waves over the past few years, as a greater emphasis on owned and operated online channels has been placed. In 2020, this model became even more attractive as brands and retailers faced disrupted supply chains, delayed orders, and store closures.
MAY 5, 2021
MAR 14, 2021
Even before the pandemic, the direct-to-consumer (D2C) space was heating up in Western Europe. But the side effects of stay-at-home orders helped accelerate D2C’s popularity, and the landscape looks to be permanently altered.
MAR 4, 2021
A direct-to-consumer (D2C) strategy wasn’t top-of-mind when soda brand Olipop launched in 2017. In fact, during its first year of business, the brand didn’t even have a website—primarily relying on retail brick-and-mortar partnerships to drive sales. But last year, everything changed.
MAR 1, 2021
On today's episode, we discuss why marketers need to work on their mid-funnel (mid-range) game and the potential opportunities. We then talk about Peloton's apparel ambitions, Walmart's Q4 and 2020 performance, and packaged food giants' game plan for direct-to-consumer (D2C) sales. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.
MAR 11, 2021
Now, increasing restrictions on data collection, changes to Apple’s Identifier for Advertisers (IDFA), and the death of the third-party cookie will mean that winning brands must reduce their dependence on third parties, and place a greater focus on first-party data and owned channels. In short, they’ll need more direct-to-consumer (D2C) marketing, and less (though still plenty) advertising.
JAN 18, 2021
The emergence of new companies selling direct online has been a big story for some time. Mattress brands Casper and Emma, luggage maker Away, beauty company Glossier, and garment retailer Happy Socks were among the first highly successful direct-to-consumer (D2C) firms, many of them based in Europe.
JAN 5, 2021
JAN 4, 2021
The combination of growing inventory, brands pulling back ad spend, and the overall rising tide of ecommerce growth has reopened opportunities for many D2Cs.
MAR 26, 2020
The direct-to-consumer brand movement has reached a critical juncture. Which of these brands will make the leap into the mainstream before their runway runs out?
DEC 18, 2020
NOV 10, 2020
More than a year since launch, Verishop has made strides in the marketplace landscape. In addition to boosting discoverability efforts and continuing to work with direct-to-consumer (D2C) brands, the company is also dipping its toes in the social commerce arena.
APR 25, 2021
D2Cs went back to their digital-first roots. “In recent years, many D2C brands realized that, in order to scale their businesses, they needed to experiment with secondary distribution channels, like opening up stores, partnering with retailers, and selling through wholesale distribution,” Liu said. “But during the pandemic, the majority of D2C brands' sales were coming from their online channels.”.
JAN 14, 2021
As noted above, 46% of the same professionals thought D2C would be big in the following 12 months. But several obstacles are looming. D2C in its original form may be running out of road.
OCT 29, 2020
Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.
DEC 18, 2020
The strongest brands are taking it a step further, recognizing the D2C movement for what it is—a massive value-creation opportunity. Nike is a prime example, leaning heavily into its Consumer Direct strategy. By the end of 2020, D2C sales will account for 33.1% of Nike’s revenues.
OCT 26, 2020
While D2C selling can boost revenues, its true power is in its ability to give marketers the insights they need to succeed across channels and replicate success long term.