Black Friday and Cyber Monday will both top $10 billion in ecommerce sales

Cyber Five: Thanksgiving, Black Friday, and Cyber Monday. One holiday season myth is that the top promotional days like Black Friday and Cyber Monday are becoming less important. The theory holds that as promotions seemingly kick off earlier each year, demand gets pulled forward in November and cannibalizes from the biggest days. The data simply doesn’t support this.

Yet, none of this should detract from the fact that Black Friday and Cyber Monday will still be important digital shopping holidays in the UK this year. The 16.7% growth in holiday ecommerce sales will be fueled by cost-conscious UK consumers looking for discounts.

eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.

“What turned Black Friday and Cyber Monday into the Cyber Five years ago is now almost a Cyber Seven—or 10—because more retailers are extending those promotional periods and trying to create sustained excitement with early access to deals.”. The biggest reasons shoppers came out for Cyber Monday deals?

The 2019 holiday season capped a tough year for physical retailers in the UK, with brick-and-mortar sales down for the second year running. However, strong gains in retail ecommerce sales meant that overall, retail sales saw growth during the season.

Yet, none of this should detract from the fact that Black Friday and Cyber Monday will still be important digital shopping holidays in the UK this year. The 16.7% growth in holiday ecommerce sales will be fueled by cost-conscious UK consumers looking for discounts.

An early look at what to expect for the 2020 holiday season with an emphasis on Thanksgiving, Black Friday and Cyber Monday. Five key consumer trends that will shape the 2020 holiday season. PRESENTERS. Andrew Lipsman is a principal analyst at eMarketer, focusing on retail andecommerce. His latest reports and analysis have covered Amazon Prime Day, mobile retail apps, and holiday shopping.

The term "Cyber Monday" was first introduced to the retail world in 2005 via a press release from Shop.org. What is now the moniker of one of the biggest shopping holidays of the year was coined by members of the organization and its then-executive director Scott Silverman.

If the last several holiday cycles are any indication, Cyber Monday 2019 could reach epic proportions. Year in and year out, the growth rate for Cyber Monday exceeds that of the holiday season overall—and in years where the calendar shortens, Cyber Monday gets an additional boost.

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

In this Analyst Webinar presentation, made possible by BigCommerce, eMarketer’s principal retail analyst Andrew Lipsman provides an exclusive breakdown of what retailers have experienced so far this year, and what that means for the holiday season as a whole.

More consumers are buying the bulk of their gifts by Cyber Monday