7 observations from Black Friday & Cyber Monday 2021: Buy Now Pay Later, SMS Marketing, BOPIS are highlights in an uneven holiday season.

More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively.

Black Friday and Cyber Monday have been growing in importance to holiday ecommerce for more than a decade, despite the persistent myth that early holiday promotions would pull demand forward to take the wind out of these promotions.

What will ecommerce sales be on Thanksgiving, Black Friday, and Cyber Monday? Cyber Monday will once again be the biggest online spending day in US history at $12.12 billion, up 12.4% from last year. Black Friday is expected to be the second biggest day of the season with sales increasing by 15.8% to $10.42 billion, while Thanksgiving will come in at No. 3 with a 20.7% jump to $6.10 billion.

With Black Friday behind us and Cyber Week in full swing, crunch time is near and shoppers are feeling the heat of looming shipping deadlines and inventory that has flown off the shelves.

Cyber Monday, Black Friday, and other key shopping day dynamics. Product categories and retailer performance expectations. Digital marketing strategies for promotions, mobile apps, social ads, and more. Plus! Rory Mitchell, executive managing director, Americas, at Criteo, joins the conversation. Presenters:.

See the latest holiday shopping stories from Insider Intelligence