Report
| MAY 19, 2022
Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.
Article
| MAY 12, 2022
Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.
Article
| MAR 10, 2022
Article
| FEB 23, 2022
The provider brought its rewards program to nine markets to help entice spending and expanded Pay Now’s availability, which gives customers more flexibility.
Article
| FEB 3, 2022
Amazon is boosting its Prime membership fee: As subscriber growth slows and ecommerce costs rise, the retail behemoth banks on loyalty and a wide array of services to keep users from canceling.
Report
| AUG 3, 2021
Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.
Chart
| JAN 20, 2022
Article
| OCT 15, 2021
The European point-of-sale firm acquired customer loyalty startup Fivestars to help it compete in the US against rivals PayPal and Square.
Report
| MAY 23, 2022
Rapidly shifting customer expectations, disruption from new entrants, and new risks and coverage needs threaten to turn the property and casualty (P&C) insurance industry on its head. But insurers that digitally transform can come out on top.
Article
| MAR 25, 2022
Restaurants scramble to roll out loyalty programs: Hardee’s, IHOP, and Carl’s Jr. are the latest chains to leverage loyalty to offer personalized experiences and deepen relationships with consumers.
Audio
| APR 20, 2022
On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefings director Jeremy Goldman sits down with Dorothy Dowling, CMO of Best Western, to discuss the changing needs of today’s travelers given rising inflation and pent-up post-pandemic demand, and the importance of loyalty programs to better serve customers.
Report
| DEC 16, 2021
This inaugural study ranks eight leading premium travel credit cards offering 49 emerging features, weighted by demand from prospective customers.
Chart
| APR 26, 2022
Video
| SEP 28, 2021
As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.
Chart
| APR 6, 2022
Chart
| APR 6, 2022
Article
| FEB 14, 2022
Price increases hit retailers and consumers hard: As inflation approaches historic highs, retailers have to decide how much of the cost can be passed on without alienating their customer base.
Chart
| MAR 29, 2022
Chart
| MAR 29, 2022
Chart
| MAR 29, 2022
Chart
| MAR 29, 2022
Article
| SEP 20, 2021
Price hikes and product shortages put CPG customer loyalty at risk: Brands are focusing on marketing or experimenting with alternative distribution models, like digital direct-to-consumer, to win back customers.
Report
| JAN 31, 2022
Which features do current digital grocery customers value most, both overall and within key customer segments? How do leading retailers and delivery services compare when offering features consumers demand most? WHAT’S IN THIS REPORT? An analysis of the digital grocery features that retailers and digital grocery services can offer to attract new customers and drive customer loyalty.
Chart
| JAN 26, 2022
Article
| MAY 2, 2022
The risk/benefit: While Amazon provides brands with access to a lucrative customer base, that access comes at a cost—in terms of fees, placement, and perhaps most importantly, customer data and loyalty.