eMarketer is pleased to moderate a Tech-Talk Webinar featuring Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.

Today’s brands must consistently deliver tailored, meaningful and relevant communications to customers and prospects alike, but it’s challenging. Find out how eBay used optimized marketing language to increase brand engagement and loyalty.

This report examines how B2B marketers and other customer-facing teams should approach their customer growth efforts.

After a turbulent year, customer expectations around experience have changed. While many organizations are making progress toward meeting these new demands, more are struggling to consistently deliver the best possible customer experience (CX).

Both firms have experienced tremendous growth during the pandemic and may now be looking for opportunities to continue that trajectory and solidify customer loyalty post-pandemic:. A rewards credit card can help Instacart fend off growing competition. The online grocery sector grew 54% year over year (YoY) in 2020 in the US, according to eMarketer forecasts from Insider Intelligence.

Rachel has over 15 years of retail experience as a practitioner at Borders and Lowe’s Home Improvement where she held roles in product marketing, customer loyalty, strategic partnerships, digital marketing communications, and ecommerce. Alex Drinker is the global head of retail industry at Salesforce.

Somewhat less important were brand-oriented goals like improving reputation (57%) or customer loyalty (47%).

Direct-to-consumer brands are growing fast and disrupting the retail industry. How are these brands successfully reaching and converting customers, earning their loyalty, and capturing more of their online and offline spending?

Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending.

Having experienced the frustrations of shopping for underwear and socks firsthand, Brian Berger, founder and CEO of men’s lifestyle brand Mack Weldon, set out to reinvent men’s basics.

In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher is joined in the studio by digital strategist Chris Lundquist for a conversation about consumers’ view of loyalty and what the major motivators are for building that loyalty.

In this webinar, eMarketer moderated a Tech Talk Tuesday presentation featuring Oracle Bronto's Greg Zakowicz, senior commerce marketing analyst, who discusses the importance of post-purchase messaging, including types of promotional sends that continue engagement and metrics that impact win-back strategy.

Retailers are also motivated by boosting sales and customer loyalty

Return policies used to be viewed as a necessary evil. Behind the scenes, logistics can create a lot of headaches for retailers, but consumers expect a seamless process. Flexible returns have also become a differentiating factor that can make or break customer loyalty.

Banks could take on the ATM fees that they’d otherwise pass to customers—either by negotiating with independent ATM providers or by offering ATM reimbursements as a perk to upsell customers to open premium accounts. Though this won’t open more cash points for customers, it could drive customer loyalty by removing the financial burden of ATM fees for regular users.