NOV 11, 2020
Today’s Digital Customer Journey. To stand out today, the most successful brands are providing personalized experiences, delivered as timely digital journeys across channels. Every marketer knows the importance of mapping customer journeys. But with numerous online channels, customer journeys today are not as linear as they once were.
FEB 11, 2021
According to August 2020 polling by Ascend2, 58% of marketing professionals worldwide thought customer feedback surveys were the most effective way to collect data for mapping customer journeys. Surveying customers has advantages in a privacy-first world. Surveyed users, or panelists, consent to share their information and opinions.