Pickup locations can include secured lockers, curbside pickup, and in-store collection points; we exclude orders picked up at a post office. Click-and-collect buyers are internet users ages 14 and older who have made at least one purchase online within the past year for pickup in a store or a locker in a retail or pickup hub location.

Curbside pickup proves more popular than in-store for click and collect. Most digital grocery services featured in this benchmark offered curbside pickup, but fewer offered in-store pickup. However, those lacking in-store were not severely penalized since curbside proved to be the more popular offering. In-home delivery may be more appealing to consumers than previously thought.

Apparel buyers valued in-store pickup over curbside pickup. Most retailers that supported curbside pickup also offered the option of in-store pickup, and the latter was valued more highly. Secure locker or drop-off point pickup options were available from six of the 10 retailers in our study, but among respondents, they were the least popular of the three pickup methods. Segment Analysis.

Beyond using location data to provide directions to stores or identify nearby inventory, retailers can also use it to alert workers when customers arrive for curbside pickup, or to allocate workers in anticipation of a surge of shoppers. Real-time data can also track supply chain movements, which can let shoppers know when to expect in-store availability or delivery of their ecommerce orders.

On today's episode, we discuss Pinterest's unique advertising challenges, how its user growth compares with the other digital advertising giants, and the balance between shopping and buying on the platform. We then talk about what is most important to customers using curbside pickup, how Target capped off an exceptional 2020, and how to fairly measure in-store retail's performance going forward as stores reopen with limited capacity. Tune in to the discussion with eMarketer analyst at Insider Intelligence Daniel Keyes.

Merchants need to ensure their workplace is safe for employees and shoppers and that they’re offering multiple fulfillment options, such as curbside pickup and click and collect. Consumers vote “with their wallet and their footsteps,” Cornell said. With competition a click away, the pressure is on retailers to meet consumers’ expectations.

On today's episode, we discuss how stores will likely shape-shift, what happens to curbside pickup going forward, and how "virtual" shopping experiences are about to get. We then talk about whether "buy now, pay later" is sticking around, Amazon's emerging national grocery chain, and how Walmart+ is doing six months after launch. Tune in to the discussion with eMarketer director of forecasting Cindy Liu and analyst at Insider Intelligence Daniel Keyes.

Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss how Amazon's Prime Day went and what to expect from holiday shopping this season. They then talk about miniature Ulta Beauty shops inside Target stores, the health of retail in 2021, and whether in-garage delivery can rival curbside pickup.

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss the most fortunate and unfortunate D2C companies during this coronavirus pandemic, and what they are doing to survive it. They then talk about Google helping retailers highlight curbside pickup, Uber's offer to buy GrubHub, the Media Ratings Council maybe taking Facebook's advertising badge of approval and what to make of some major retailers filing for bankruptcy.

Life is different during a pandemic, and that includes shopping. Retail businesses are closed in most states, and the ones that are open are doing business differently with social distancing practices like curbside pickup. And consumers are shifting more to ecommerce out of necessity.

., Apple Pay), and the rising tide of click-and-collect transactions—particularly curbside pickup—so often initiated on smartphones. Key Shopping Days and Consumer Behaviors. The 2021 holiday season will fundamentally be shaped by retailers looking to smooth out their demand curves and consumers anxious about getting what’s on their shopping list.

Shoppers are returning to stores armed with newfound appreciation for tools that connect digital and physical shopping experiences, like curbside pickup or ship-from-store. Retailers can capitalize on consumers’ adoption of new technologies by expanding digital capabilities in-store that increase the “wow” factor.

Beyond using location data to provide directions to stores or identify nearby inventory, retailers can also use it to alert workers when customers arrive for curbside pickup, or to allocate workers in anticipation of a surge of shoppers. Real-time data can also track supply chain movements, which can let shoppers know when to expect in-store availability or delivery of their ecommerce orders.

This platform, along with real-time inventory visibility, helped dealers, who were limited to offering curbside pickup at the height of the pandemic, to serve customers in the rapidly changing digital environment. The company uses Movable Ink’s contextual marketing capabilities to serve subscribers with recommended products and customize email content based on triggers like the weather.

At the start of the pandemic, Target and Walmart were quick to ramp up their retail capabilities by offering same-day services like curbside pickup. In Q4 2020, Target’s same-day services, which includes Order Pickup, Drive Up, and Shipt, increased 212% year over year.

They’re also bundling their purchases through one-stop shopping and taking advantage of expanded click-and-collect offerings such as curbside pickup. 65% of consumers have ordered beauty products online, versus 51% pre-pandemic, according to the NielsenIQ Omnishopping Fundamentals survey, cited in its “2022 State of Beauty Industry” report.

Click and collect and curbside pickup will also be popular, as US adults prioritize speedy fulfillment options. More like this:. Report: Insider Intelligence's Retail Trends to Watch in 2022. Article: 7 takeaways from Black Friday and Cyber Monday 2021. Article: How D2C brands are diversifying consumer experience to disrupt the retail industry.

Curbside pickup—another form of click and collect—is also an option that boosts delivery efficiency. European rollout is rather minimal to date, though. In the UK, fewer than 6,500 brands offered curbside pickup during the pandemic, per Shopify; in France, Germany, Italy, and Spain, fewer than 1,000 did so.

According to McKinsey consumer data published in September 2020, 18% of respondents in Canada said they used store curbside pickup for the first time during the pandemic, and 11% stated they bought online and picked up in-store for the first time. The growth is being met with retailers building out click-and-collect logistics.

Similarly, 29% had previously used curbside pickup, and another 19% planned to try it. Smaller shares said they’d give home delivery of cooked meals, meal kits, and fresh ingredients a first try.

Consumers have shown a willingness to adopt new services (like curbside pickup) and technologies (like QR codes) quickly out of necessity and to help make their lives easier. Retailers should continue to innovate to create a seamless all-channel experience. One of the biggest hurdles to that goal will be data and personalization.