While traditional TV ad spending will struggle for growth in the coming years, digital video will not. A portion of digital video spend will go to the nascent CTV space, but traditional broadcasters are also developing their own streaming services (with BVOD ad spend rising at a far faster rate than traditional TV spend). Overall, the advertising opportunity for CTV remains small.

Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.

The UK digital ad market is thriving. It will grow 11.9% this year, reaching £25.84 billion ($35.54 billion). Video will be a big contributor to this growth, as will social network spending, which is being disrupted by the likes of TikTok.

Adults in the UK are spending more time than ever with digital media. Time spent watching videos online, particularly via social, is soaring.

We synthesize exclusive interviews with CMOs at some of the largest and most innovative insurers and insurtechs in the US and the UK. We provide insights into how CMOs define their roles and responsibilities; what factors are shaping their roles and strategic priorities; and how they can succeed in a fast-evolving, competitive market environment.

Next year in the UK, digital video ads will make gains, Brexit will continue to complicate ecommerce and data privacy rules, and retailers will reimagine the in-store experience.