Our annual lookahead for Canada highlights some growth areas for brand marketers as well as the mediascape that’s evolving to serve them.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

Canadian viewership will reach new heights this year, according to our latest digital video viewer forecast.

CBC/Radio Canada. CivicScience. Ipsos. Media Technology Monitor. Morning Consult. Mozilla.

Our forecast for digital video viewers in Canada highlights greater consumption of the medium during the pandemic.

Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.

In 2021, the number of new mobile banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including the Bank of Montreal (BMO). As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial: This report identifies which key growth opportunities BMO might focus on to gain and retain customers.

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including RBC. As the battle for new mobile users heats up, FIs’ mobile banking app features will be crucial. This report identifies which key growth opportunities RBC might focus on to gain and retain customers.

Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.

A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.

In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, which will considerably increase competition among financial institutions (FIs), including Scotiabank. As the battle for new mobile users heats up, FIs’ mobile banking app features will be crucial. This report identifies which key growth opportunities Scotiabank might focus on to gain and retain customers.