Connected TV ad spending continues to expand substantially.

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

We expect CTV ad spending to rise 32.3% this year, per our forecast—versus a paltry 3.0% rise for standard linear broadcast and cable. In 2022, linear TV ad spending will be about 3.5 times that of CTV ad spending; by 2025, it will fall to just 1.9 times that of CTV ad spend. This year’s Super Bowl proved that cross-platform viewership will be important to major events.

We raised our connected TV ad spending forecast. What to look for in Q1 2022:. Updated subscription video revenue estimates. CTV Ad Spending. In October, we updated our CTV ad spending forecast, once again raising our estimates.