Chart
| DEC 7, 2021
Chart
| MAY 11, 2022
Report
| DEC 6, 2021
CTRs: Twofold growth in CTRs versus the benchmark during the first week of the campaign. CPC: A 50% improvement in CPC versus the benchmark during the first week of the campaign. Can AR Reduce the Social Commerce Return Rate? Returns are a real problem. US consumers returned $428.01 billion in merchandise to retailers in 2020, per data from the National Retail Federation (NRF) and Appriss Retail.
Article
| JAN 21, 2020
Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.
Chart
| FEB 22, 2022
Performance Metrics
| MAR 14, 2020
Performance Metrics
| MAY 13, 2020
Performance Metrics
| MAY 4, 2021
Performance Metrics
| APR 1, 2020
Chart
| JAN 26, 2022
Chart
| JAN 26, 2022
Chart
| JAN 26, 2022
Performance Metrics
| MAY 5, 2020
Report
| APR 7, 2022
Key Lesson: Companion ad units, like in-app display and video units, provide a lift for clickthroughs. “We were surprised with this as we didn’t think people would see ads, as they were mostly listening. We are seeing a 1.5% increase versus other sites, which is significant,” said LaRosa.
Report
| AUG 17, 2021
Among the Q2 2021 email campaigns sent worldwide on Omnisend, a marketing automation platform, campaign messages (those aimed at driving action) had open and clickthrough rates well below all other message types.
Report
| APR 9, 2021
“We saw a big uptick in performance in terms of clickthrough rate, conversion rate, and overall revenue growth. The trend has continued since last March,” said Bryce Widelitz, senior director of business development at CNN Underscored, the recommendations site of CNN.
Chart
| JUL 12, 2021
Chart
| JUN 10, 2020
Chart
| DEC 20, 2021
Chart
| MAY 14, 2020
Chart
| APR 22, 2020
Chart
| APR 5, 2021
Chart
| DEC 20, 2021
Report
| NOV 17, 2021
It also boasts high clickthrough rates in the US: 1.1% for Sponsored Brands video versus 0.4% for Sponsored Products in Q3 2021, according to Perpetua. This strong engagement indicates that it’s effective at building brand awareness while simultaneously driving conversions. Sponsored Display. This newer PPC ad product, which debuted in 2019, is quickly gaining traction.
Report
| FEB 3, 2021
It generates easy clickthroughs that are minimally likely to convert. Data from Salesforce during the 2020 holiday season showed social media traffic in the US was substantially less likely to drive purchase. On Cyber Monday, social referral traffic had a 2% conversion rate and 94% cart abandonment rate, compared with a 12% conversion rate and 80% cart abandonment rate for search traffic.