“We saw a big uptick in performance in terms of clickthrough rate, conversion rate, and overall revenue growth. The trend has continued since last March,” said Bryce Widelitz, senior director of business development at CNN. He said clickthroughs from CNN’s affiliate commerce articles to retailers jumped 63% YoY, and resulting conversions from those retailers grew by 38% YoY.

Clickthrough rates were remarkably steady across both time frames, but conversion rates were up markedly in the post-coronavirus period.

It generates easy clickthroughs that are minimally likely to convert. Data from Salesforce during the 2020 holiday season showed social media traffic in the US was substantially less likely to drive purchase. On Cyber Monday, social referral traffic had a 2% conversion rate and 94% cart abandonment rate, compared with a 12% conversion rate and 80% cart abandonment rate for search traffic.

It generates easy clickthroughs that are minimally likely to convert. Data from Salesforce during the 2020 holiday season showed social media traffic in the US was substantially less likely to drive purchase.

According to the company, messages longer than 50 words experience a clickthrough rate (CTR) nearly half of those shorter messages. Including links, messages shorter than 160 characters see a CTR increase of as much as 50%. Messages that go beyond 320 characters only have a 5% CTR—and as previously mentioned, are costlier to deploy. Maintaining and Growing SMS Lists.

And traditional media metrics such as click-through rate and view-through rate don’t always make sense when applied to personalization activations, such as dynamic creative optimization [DCO].”. Some brands may be faced with different challenges altogether. For Peace Out Skincare, it comes down to technology and education.

Three of the most common key performance indicators (KPIs) for email are still open rate, clickthrough rate and click-to-open rate. But figures from email service and marketing technology providers show variations in those KPIs in North America depending on a variety of factors, including geography, industry, seasonality and the types of email messages being sent.

eMarketer moderates a Tech-Talk Tuesday presentation featuring Mike Madden, Head of Commercial Demand Generation at Marketo. He discusses the actionable takeaways from implementing bounce management campaigns to segmentation strategies for higher deliverability and click-through rates.

Clickthrough rates are lower on LinkedIn—another factor driving CPMs higher. “Advertising on LinkedIn is super expensive compared with other players,” Mauss said. “You can’t just run ads for driving sessions on your website. On Facebook and other platforms, you can have an average creative, and it will always work because the CPM is so low.