MAY 26, 2022
On today's episode, we discuss what makes a customer data platform (CDP) successful, what kind of ROI brands can expect from them, and some best practices. "In Other News," we talk about whether companies are tracking the customer service metrics that really count and what happened when Old Navy made clothing sizes for everyone. Tune in to the discussion with senior vice president of sales at mParticle Kyle Robinson and our analyst Patty Soltis.
FEB 22, 2022
Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.
APR 13, 2022
FEB 19, 2021
This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.
SEP 15, 2021
Digital-only banks—and neobanks in particular—have emerged as potent threats to incumbents, and many disruptors that could further shake up the US banking market loom large. But incumbents can still secure digital account holders by adopting digital best practices championed by challengers.
FEB 21, 2022
A public-private forum created by the Bank of England and the Financial Conduct Authority (FCA) highlights operational best practices for good data stewardship.
AUG 5, 2021
Now more than ever, US health systems are under pressure to move further along the path to becoming smart hospitals. This report evaluates the hospital of the future, as well as the technologies and use cases driving adoption. We also provide best practices for developing and executing a smart hospital strategy.
FEB 3, 2022
DEC 15, 2021
JPMorgan’s digital-only bank plays in a market with strong neobanks and support for open banking. That could spur globally applicable innovation and best practices for its parent.
NOV 5, 2020
OCT 28, 2021
On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.
APR 30, 2020
MAY 23, 2022
Creator and UGC videos are some of the best-performing ad creative on TikTok. This is a challenge for many advertisers who are accustomed to producing their own polished video creative that’s more akin to a TV spot.
DEC 21, 2020
Virtual events became mainstream because of the pandemic. But for long-term success, event organizers and sponsors need a new virtual event playbook with best practices across the event life cycle. Read this report for the checklist.
APR 12, 2021
NOV 16, 2021
OCT 26, 2020
The coronavirus pandemic forced businesses to switch to a distributed employee model very abruptly. This report will detail the best management strategies for people and processes to make remote work sustainable.
APR 15, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring VidMob's founder and CEO, Alex Collmer, and Snap’s Tom Bates, creative strategy leader for retail, ecommerce and apps. They shared insights from the Intelligent Creative playbook used by the world’s leading digital marketers to develop impactful Snap Ads.
JUN 18, 2020
MAR 19, 2020
Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.
MAY 17, 2021
On today's episode, we discuss how Spotify did in Q1, what to make of its new subscriptions for podcasts, and how we expect audio consumption habits to change this year. We then talk about why people still listen to the radio and best practices for voice ads. Tune in to the discussion with eMarketer forecasting analyst at Insider Intelligence Peter Vahle.
JUN 17, 2020
Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.
JAN 11, 2022
JUL 8, 2020
JUL 2, 2021
Livestreaming is poised to be a major driver of growth for social commerce as the capabilities expand and improve.
For marketers that are ready to dip their toes in the livestreaming waters, here’s how to incorporate the practice into social commerce strategies today: