SEP 24, 2021
On today's episode, we discuss whether Facebook has reached a turning point, how people now feel about digital ads, if the world is ready for eSports endorsers or finance influencers (aka finfluencers), the pandemic pet boom, what we keep learning about customers' needs, how to make sure you treat in-office and remote workers fairly, a town with free alcohol, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Jasmine Enberg.
MAY 17, 2021
In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.
APR 11, 2021
Black History Month is an important time of year for Martell Cognac. This year, the Pernod Ricard spirits brand took its activism and community involvement work to Clubhouse, hosting a series of conversations with Karen Civil, a creator and digital marketing strategist with more than 1 million followers on Clubhouse. Pernod Ricard’s Stroud shared how the brand developed the idea and what it learned by using Clubhouse.
MAR 12, 2021
Performance Metrics |
FEB 18, 2021
AUG 27, 2021
The company also offers convenience, alcohol, and grocery deliveries. It's selling itself to investors as a delivery company, rather than just a food delivery company, in a push for long-term success beyond the restaurant delivery intermediary industry.
FEB 25, 2021
AUG 13, 2021
In the US, three apps accounted for 86% of online engagement with alcohol delivery between March and May 2021, according to ShareThis.
JUL 20, 2021
JAN 6, 2021
2020 was a tumultuous year to say the least, but as the adage goes, in crisis there is opportunity. This idea is literally embedded in the Chinese word for “crisis” (危机): Its second character means opportunity. China’s populace appeared to have embodied that spirit. In a challenging year, entrepreneurs and regulators alike worked together to steady the ship and found ways to restore some normalcy through resilience, digital innovations, and timely policies.
SEP 26, 2021
Additionally, she has provided custom data science solutions to some of the world’s largest brands across multiple industries including retail, financial services, consumer packaged goods, and wine and spirits. Her particular areas of specialty include prediction, visualization, and data consultancy. John H. Johnson, PhD is CEO and co-founder of Edgeworth Economics and Edgeworth Analytics.
SEP 15, 2021
JPMorgan Chase has promoted Allison Beer, from digital head and chief product officer to chief executive officer for Cards. In our series of Q&As with banking heads of digital, we also spoke with Dontá Wilson, Truist’s chief digital and client experience officer.
JUN 23, 2021
“Offering alcohol through these services is a natural next step for Target, since it’s clear that its customers love the convenience of curbside pickup and same-day delivery. This also brings Target’s services up to par with those of Walmart, which has offered curbside alcohol pickup since 2019.”.
JUN 1, 2021
AUG 27, 2021
“We broadened the product team to ensure that everyone’s thinking about digital, about the branch, and the call center,” Chase’s Allison Beer said. “We’re building solutions that work in each of those places.”.
JUL 26, 2021
The biggest driver of brand risk worldwide was adult content, while six in 10 risky UK impressions were associated with illegal drugs, alcohol, or violence. Might this have an impact on where advertisers are apportioning spend? Despite the general increase in brand risk, each brand has a different threshold.
MAY 26, 2021
JUL 13, 2020
Drizly’s director of brand discusses how alcohol purchasing behavior is shifting online
JUL 7, 2021
In our category especially, it’s not just drinking the beer; it’s the smell, the aroma. There’s a lot we can do there, and a lot of other companies are starting to see that as well. What are your key focuses for H2? With the return to—I want to say normalcy—being with people, there are so many opportunities for communication, for innovation.
JUN 13, 2021
Cindy enjoys working with companies of all sizes and maturity, bringing an entrepreneurial spirit, positive impact, and sense of fun wherever she goes. Stops along her professional journey include Intuit, Dun & Bradstreet, and Medallia. Dip Shah is senior manager, global CX optimization at Nissan.
MAY 20, 2021
Beer, wine, and spirits are now available for curbside and in-store pickup, as well as same-day delivery via Shipt, at select Target stores throughout the US. Extending its same-day services to include alcohol may be profitable for Target by making alcohol purchases more convenient and adding more value to its same-day services.
SEP 4, 2020
Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.
OCT 7, 2019
As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.
MAY 7, 2021
JAN 12, 2021