Financial institutions (FIs) should benchmark themselves against their full peer set, including incumbent banks, new entrants, and Big Tech firms. Benchmarks such as the Neobank Emerging Features Benchmark (US and UK) help banks see how their tools and features stack up against competitors’. Safeguard consumer trust.

“Within a one-week period promoting our Story with a Swipe Up feature to try on the filter, we outperformed every CPC [cost per click], CTR, and CPM [cost per thousand] goal,” said Maddy Wilson, global content strategy and production manager at Smashbox. (Data was provided by Camera IQ.). Smashbox reported:.

Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.

Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.

In an analysis of client spending on Facebook and Instagram in Q4 2019, Adstage found that Instagram Stories had a median CPM of $7.99, not far below Facebook News Feed’s median CPM of $8.87. On a cost-per-click (CPC) basis, Instagram Stories advertising was actually more expensive, at $1.84 vs. $0.81 for Facebook News Feed.