Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.

We estimate that digital ad spending by consumer product good (CPG) brands will hit $30.56 billion this year. What's more is that the CPG sector is one of five industries to devote more than 70% of their total ad budgets to mobile.

Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.

After a banner year in 2021, we expect retail media advertising to rise to $52.21 billion by 2023. Dozens of retail media networks have launched over the past few years, with virtually every leading digital marketplace, mass merchandiser, national grocery chain, category-specific retailer, and delivery provider getting into the game.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

Rapid grocery apps face regulatory scrutiny as local governments push back: A proposed bill would prevent ultrafast services from advertising 15-minute delivery in New York City.

Apparel and consumer packaged goods (CPG) brands should gear up to be a big focus on Prime Day. A successful Prime Day will be needed to give Amazon a jolt of momentum for the back half of the year. It’s a chance to lure new subscribers with faster delivery, omnichannel grocery options, and Amazon Prime Video content, all of which support the continued growth of its ad business.

Virtual product placements are about to become big business: Both Amazon and NBCUniversal touted new ad units during the NewFronts.

Nordstrom began testing retail media in 2019 with off-site campaigns for brand advertisers. After launching on-site sponsored ads in Q4 2021 and reporting $40 million in ad revenues from hundreds of brand partners that year, Nordstrom now plans to further expand its retail media network. Read the full report.

Carrot Ads, which allows retailers to leverage Instacart’s advertising capabilities to show ads on their own sites and apps. Competitors catch up: While Instacart usage soared during the pandemic, the company no longer controls the third-party delivery market like it used to: We forecast its share of the market will drop to 69.4% this year.

Shanna Prevé, vice president of enterprise sales and business development at DoorDash, creates partnerships with large customers, from restaurant to convenience to retailers. Prevé spoke with Insider Intelligence about the company’s mission to lead the instant-delivery space, shifting consumer behavior, and smart technologies.

Delivery apps race to sign up retailers to their platforms: DoorDash, Uber Eats, and Gopuff each inked new deals to grow their retailer network and bring fast delivery to more customers.

Facebook has allowed advertisers to develop AR ads since 2019 through the Spark AR hub, but the process remains clunky. Advertisers first must create an AR experience, upload it to the platform, and then create a video ad with the AR content in Ads Manager. Instagram shows more promise for AR in shopping.

Curated by eMarketer, this special collection of interviews will help you understand how consumer packaged goods (CPG) marketers’ digital ad spend and commerce strategies have evolved due to market challenges, including waning loyalty, rising prices, and stocking issues.