The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

After an inconsistent year for digital ad spending in 2020, every industry in the US will increase their outlays in 2021. The retail, consumer packaged goods (CPG), and entertainment industries will provide the biggest boosts, driving up overall digital ad spending by 25.5%.

Following mixed effects of the pandemic in 2020, the US retail, consumer packaged goods (CPG), and entertainment industries are rebounding in 2021.

Price hikes and product shortages put CPG customer loyalty at risk: Brands are focusing on marketing or experimenting with alternative distribution models, like digital direct-to-consumer, to win back customers.

We expect a slowdown in growth for CPG and computing products and consumer electronics after benefiting during lockdowns last year. Retail ad spend will ramp up this year, aided by the easing of restrictions. Spending in the CPG and computing products categories are rising, as auto and travel fall.

Consumer packaged goods (CPG) will follow with a 14.5% share, while computing products and consumer electronics’ share will level out at 12.0%. Financial services and automotive, meanwhile, will steadily decline in share throughout the rest of the forecast.

But travel’s difficult 2020 dropped the industry to the bottom of the rankings, tied with CPG. Both accounted for just a 5.4% share of overall ad spending in Germany last year. Travel will begin its slow reascent this year, pulling back ahead of CPG in 2021, and eventually exceeding healthcare and pharma by 2023.

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

We help companies in retail, manufacturing, wholesale, groceries, consumer packaged goods and other verticals to sell more, operate more efficiently, scale seamlessly and deliver remarkable customer experience. Check out how Motorola, Stanley Black & Decker, L'Oréal and other brands are growing with us.

Several consumer packaged goods (CPG) companies are prioritizing this area. For example, Unilever has stated that it will cut the amount of virgin plastic used in packaging in half and ensure that 100% of plastic packaging is reusable, recyclable, or compostable by 2025. Nestlé and General Mills similarly have goals of making all their packaging reusable or recyclable by 2025 and 2030, respectively.

Looking ahead: We expect sustained growth in 2021, although the category will fall behind consumer packaged goods (CPG), retail, and entertainment. Though digital ad spending in the computing products and consumer electronics sector will begin slowing this year, it will maintain double-digit growth for at least the next few years, with a 13.3% rise in 2023.

The CPG industry will increase its investments in digital advertising this year as strong sales of essential goods and personal care products—particularly on ecommerce platforms—gave advertisers reasons to keep spending during the pandemic.