As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.

It’s been perceived as a coupon and cash-back channel, but it’s not that anymore,” said Matt Gilbert, CEO of affiliate network Partnerize. According to the Gartner survey, 65% of B2C marketing executives worldwide expected to increase spending in affiliate, or partner, marketing in 2021, while just 21% planned to decrease it.

Issuers can capture these sales through incentives like Chase’s rotating rewards categories and by promoting digital coupons or pay with points features. They can also help facilitate ecommerce spending through incentives, partnerships, and simple checkout offerings.

Fetch Rewards says it has over 10 million users, all of which will receive rewards points every time they use a GoodRx coupon. Where GoodRx is likely headed next: It’s likely it won’t slow down its partnerships with the likes of Fetch anytime soon—especially since it could help reach more consumers without the expense of an acquisition.

PayPal’s biggest acquisition to date has been coupon company Honey, for $4 billion in 2019. For Pinterest, teaming up with PayPal would have helped it evolve into a marketplace, possibly rivaling Etsy. Shopify, eBay, and Amazon. Pinterest already has a loyal audience; 89% of its 454 million users use the platform for purchase inspiration, per Omnicore.

Empowering cardholders to add digital coupons to their credit cards and redeem them when purchasing turns couponing on its head. Customized offers can be seamlessly delivered and applied, helping merchants engage current customers and attract new ones. Issuers stimulate cardholder spending while saving them money.

Gen Zers demand mobile phone coverage and digital couponing innovation. A generation that primarily accesses the internet via smartphones is naturally also eager to insure those devices. Their digital savvy also translates into a much higher likelihood of valuing digital couponing usage and alert options.

Once users download the Honey app and enable the extension, Honey will automatically find coupons and cash-back offers when they shop on Safari. This should help Honey to capture volume from the growing mcommerce market: After expanding 15.2% this year to reach $359.32 billion, we forecast US retail mcommerce sales will hit $728.28 billion by 2025.

Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.

Coupon codes and vanity URLs aren’t enough for some marketers

Samsung Pay has experimented with this strategy for years in various markets to great success, and PayPal offered a bonus coupon for first-time wallet users in the US after launching QR codes. New Features and Use Cases. Nonusers could be driven to adopt mobile wallets by features like loyalty, coupon, or store membership cards, per Payments Canada. Here are some examples:.

It looks likely that apps and other service providers will pursue more varied monetization strategies this year. Traditionally, apps mostly pursued two strategies: in-app purchases and in-app advertising. Over the past couple of years, many developers have combined the two, but we’re increasingly seeing them use subscription-based models, as well as coupons or other incentives for viewing advertising, such as rewarded video. This shift will continue into 2021.

Gen Z actively searches for deals, discounts, coupons, special offers, bonus items, and meaningful rewards programs. Free delivery (54%), and coupons/discounts (43%) are among major purchase drivers for Gen Z (GWI, Q2 2020). Both male and female Gen Zers are value seekers, but they value different things.