Nearly two-thirds of US consumers would give away their email address for a $20 coupon or discount code. Some 31% would provide their full name, and 23% would enter their phone number. That said, 27% wouldn’t be tempted to hand over any of that data or their home address.

Coupons remain highly valuable as grocery shopping moves online. The ability to use coupons, specifically those that can be applied automatically, was the No. 3 most in-demand feature overall. Consumers prefer to retain the savings methods familiar to the in-store experience, while adding a touch of digital convenience (applying them automatically).

The automatic application of available coupons was the category’s most in-demand feature. Respondents showed less demand for features that tied shopping to social media channels, landing Ecommerce Shopping Experience in second-to-last place by category value. Key Findings:.

These codes can give consumers information on product content; the product’s history or backstory; product manufacturing practices; links to coupons, giveaways, or loyalty programs; and links to download a retailer’s app. Shoppable, Interactive TV Is an Emerging Marketing Channel.

Google has leaned heavily into shopping features, including couponing and circulars that can drive convenience. It also launched a crypto unit and partnered with Bakkt on crypto debit card integration, which could appeal to the 33.7 million US crypto owners. New features in India (a known testing ground for the wallet), like micro-lending or bill splitting, may also foreshadow what’s to come.

NowRx’s software also automatically applies coupons to consumers’ medications to give them the lowest cost possible. Last March, it expanded into telehealth by offering patients access to virtual visits followed by same-day medication delivery. It operates 8 licensed fulfillment centers across California and in Phoenix. To date, NowRx has delivered over 487,000 medications to over 64,000 customers.

Both platforms are encouraging brands to offer extensive promotions, while JD.com is touting “newcomer rights” and coupons to incentivize first-time buyers and inspire shoppers to spend more.

Because of the pay-for-performance model, most publishers—at least those that delivered scale—firmly resided in the last-click position of the consumer journey, meaning they were heavily skewed towards the coupon and cash-back category. From affiliate to partnerships.

Retailers have a number of levers they can use to continue to engage shoppers in a challenging environment, including enabling consumers to purchase items in bulk, providing coupons or other price incentives, and/or private label or value brands or labels. The specific approach is less important than the objective—ensuring consumers don’t abandon the retailer for another less expensive merchant.

Loyalty programs are crucial right now—retailers need to give subscribers extra perks like discounted monthly refill options, extra coupons for returning customers, and surprise gifts for subscribers.

As food costs increase, restaurants can incentivize signups by offering lower prices or exclusive coupons to members. On average, prices that members see when ordering through loyalty programs are 3.8% lower, per PYMNTS and Paytronix.

For example, 62% of consumers said their in-store shopping habits have changed over the past year, per a new survey by Shopkick. 80% of consumers said price increases have made them more likely to wait on making a purchase until there is a sale or coupon. 65% would buy the next-best option if their favorite brand was sold out or low in stock. 49% are buying less overall.

As Americans start planning their safe return to the office, Banana Republic is shifting its marketing messaging to existing and new consumers. Watch Industry Voices, with Jen Mullen, vice president and head of stores at Banana Republic, to learn how the retailer is using mobile couponing and social campaigns to drive traffic back to its physical stores.