But for those that want to do corporate social responsibility and cause-marketing right, there has to an authentic connection between the social issue and brand. And more importantly, consistent action must be tied to the words.

As a result, 81% of retailers polled said they considered the subject of corporate social responsibility a priority. A GlobalWebIndex report also made it clear that brands have their work cut out for them, in terms of fulfilling the long wish lists of today’s consumers in Western Europe and beyond.

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google's redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the latest on the French digital tax and what the most important area of ad campaign innovation will be.

Twitter and other tech giants face corporate culture rifts: Reports of employee dissatisfaction at Twitter follow similar news from other major players, all during a tightening market for knowledge workers.

The introduction of 5G is happening concurrently with rising concerns about mass surveillance, personal privacy, government mistrust, and corporate social responsibility. While AI, biometrics, and other data collection technologies may unearth enticing data and make new types of audience profiling and targeting possible, they might also appear creepy or be unethical or illegal.

Facebook and Amazon were the two largest corporate lobbying spenders in DC from 2018–2020, according to a report from Public Citizen, spending $19.7 million and $18.7 million, respectively. Those efforts aren’t slowing despite increased regulatory scrutiny.

As a result, 81% of retailers polled said they considered the subject of corporate social responsibility a priority.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

As corporate event planners head into 2021, the general consensus is that virtual will remain the status quo until a coronavirus vaccine is widely available, or the pandemic subsides by other means. Research on 2021 corporate event budgets has produced conflicting findings, likely due to uncertainties around the vaccine:.

Under pressure to demonstrate their company values, computing products and consumer electronics firms have turned to creative and upper-funnel messaging to communicate their sense of corporate social responsibility to the marketplace, a strategy that lends itself to display.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

This follows years in which some brands have leavened their marketing with stances on other public issues and displays of fidelity to corporate social responsibility. Often, this is a matter of catering to millennials and Gen Zers, who are assumed to be especially concerned about sustainability, gender equity and other causes.

An August 2019 survey from GlobalWebIndex asked internet users in the US and UK which industries should have better corporate social responsibility policies. The top-cited industries were food, pharmaceutical and energy, but a third of respondents held the fashion industry to the same standards.

Why should incumbent FIs view financial inclusion as a strategic growth opportunity and not merely as corporate responsibility? What is the size of the market opportunity of financial inclusion in developing markets? What strategies can incumbents leverage to scoop up a piece of this pie? WHATS IN THIS REPORT?

Terry Kawaja, founder and CEO of strategic advisory firm Luma Partners, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the pandemic's effects on live events and the ad market, the importance of marketers taking a stand on social issues and using economic downturns to increase brand presence.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with vice president of content studio Paul Verna, examine the ongoing effects of the COVID-19 pandemic on grocery delivery, highlight how companies and individuals are coming up with innovative solutions, and point out examples of positive, and not-so-positive, corporate responses.