As a result, 81% of retailers polled said they considered the subject of corporate social responsibility a priority. A GlobalWebIndex report also made it clear that brands have their work cut out for them, in terms of fulfilling the long wish lists of today’s consumers in Western Europe and beyond.

But for those that want to do corporate social responsibility and cause-marketing right, there has to an authentic connection between the social issue and brand. And more importantly, consistent action must be tied to the words.

As a result, 81% of retailers polled said they considered the subject of corporate social responsibility a priority.

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin talk about Google's redesigned search results page. They then discuss consumer skepticism about corporate social responsibility, the latest on the French digital tax and what the most important area of ad campaign innovation will be.

Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.

Under pressure to demonstrate their company values, computing products and consumer electronics firms have turned to creative and upper-funnel messaging to communicate their sense of corporate social responsibility to the marketplace, a strategy that lends itself to display.

The introduction of 5G is happening concurrently with rising concerns about mass surveillance, personal privacy, government mistrust, and corporate social responsibility. While AI, biometrics, and other data collection technologies may unearth enticing data and make new types of audience profiling and targeting possible, they might also appear creepy or be unethical or illegal.

As corporate event planners head into 2021, the general consensus is that virtual will remain the status quo until a coronavirus vaccine is widely available, or the pandemic subsides by other means. Research on 2021 corporate event budgets has produced conflicting findings, likely due to uncertainties around the vaccine:.

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

This follows years in which some brands have leavened their marketing with stances on other public issues and displays of fidelity to corporate social responsibility. Often, this is a matter of catering to millennials and Gen Zers, who are assumed to be especially concerned about sustainability, gender equity and other causes.

It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any other world region. Now, TikTok is benefiting from that love of online socializing where its blend of music, dancing, and video is attracting a fast-growing audience.

Why should incumbent FIs view financial inclusion as a strategic growth opportunity and not merely as corporate responsibility? What is the size of the market opportunity of financial inclusion in developing markets? What strategies can incumbents leverage to scoop up a piece of this pie? WHATS IN THIS REPORT?

An August 2019 survey from GlobalWebIndex asked internet users in the US and UK which industries should have better corporate social responsibility policies. The top-cited industries were food, pharmaceutical and energy, but a third of respondents held the fashion industry to the same standards.

Terry Kawaja, founder and CEO of strategic advisory firm Luma Partners, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the pandemic's effects on live events and the ad market, the importance of marketers taking a stand on social issues and using economic downturns to increase brand presence.

Internal Social Networks: Similar to consumer social media sites like Facebook or business networks like LinkedIn, internal corporate social networks allow employees to socialize in an online forum. Only employees are invited to join the closed network and each person has a profile where they can share updates.