Digital video subscription fees are rising amid a cord-cutting surge, and Netflix, Disney, and YouTube are chief among those reaping the benefits.

Connected TV (CTV) advertising was a beneficiary of pandemic trends and remains one of digital advertising’s fastest-growing channels. Last year, linear TV decreased in importance to advertisers, as cord-cutting accelerated and more programmatic CTV inventory became available than ever before.

The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.

eMarketer senior analyst at Insider Intelligence Audrey Schomer discusses important considerations when advertising on YouTube, the significance of Hulu's deal with ViacomCBS, whether there's a space in streaming land for Discovery+, and what cord-cutting will look like in 2021.

While the decline in TV viewing time is partly due to consumers watching less linear programming amid more on-demand streaming options, cord-cutting is also cutting down on the number of TV viewers.

It’s no secret that cord-cutting has taken a toll on pay TV. But the impact of cord-cutting is determined by how digital cable packages are classified. Cord-Cutting Impact. Traditional pay TV categories—cable, satellite, telco—will continue to witness declining subscription revenues throughout our forecast period. Satellite will have the biggest decline in 2021, with a drop of more than $2 billion.

How prevalent is cord-cutting in Canada? Up until this year, the number of cable subscribers opting out of their service was fairly small compared with the total number of cable households in Canada. But some estimates have cord-cutting significantly rising in 2020 as financial pressures mount. WHAT’S IN THIS REPORT?

Many viewers, particularly cord-cutters, have migrated from traditional pay models toward broadband-only service while others have gravitated to over-the-air options.

Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households in the US will shrink by 4.7% to fewer than 60 million.

Although linear addressable TV ad spending is growing, the TV networks and video distributors selling this inventory face a formidable challenge in the form of cord-cutters. In 2021, the number of linear addressable TV households will shrink by 4.7%, with fewer than 60 million households receiving linear addressable TV ads.

Instead, cord-cutting unexpectedly accelerated, viewership declined by roughly 10 million, and 2020 ended up with 20 million fewer adults watching TV than we thought (landing at 204.2 million). However, those who stayed ratcheted up their time: Among US TV-watching adults, daily time spent with TV increased by a robust 9.2%, to 4 hours, 31 minutes (4:31) per day.

But cord-cutting remains rampant

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst at Insider Intelligence Peter Vahle discuss the implications of TikTok suing the US government, smartphone use while watching TV, a potential new tech agency, Instagram's new "Suggested Posts," the status of cord-cutting, how you can tell the temperature by counting cricket chirps and more.

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more. They then cover how Disney+ is doing in the US and abroad, Fox Corp.'s recent purchase of Tubi and Hulu viewership growth.