Conviva. Hootsuite. Linqia.

Conviva. Criteo. Deloitte. iSpot.tv. Magnite. MoffettNathanson. Morning Consult. One Touch Intelligence. Pixalate. Samba TV. S&P Global Market Intelligence. The Trade Desk. TiVo. Variety.

Most consumers polled by Conviva said that streaming video features too many repetitive ads. Just 35% believed that streaming video’s ad quality was as good as linear TV’s. In a September 2021 survey by Morning Consult, 79% of respondents said they were very or somewhat bothered by ads replaying frequently.

Conviva. Deadline. Digiday. MoffetNathanson. Netflix Investors.

Time spent watching video on mobile phones in Europe increased by 30% in Q2 2021 compared with Q2 2020, according to activity tracked by Conviva. No other devices showed higher growth. Streaming services have been adapting to European content laws and paying more attention to local market preferences. These moves will spur even more competition for TV in France and Germany.

As Nick Cicero, vice president of strategy at video analytics firm Conviva, put it, “There’s nothing about the [newer] Story components that differentiates them from the other platforms.”. Pinterest’s take on Stories gets a bit more love.

Conviva. Cowen and Company. data.ai. Deloitte. Dynata. GWI. Hub Research. Inmar Intelligence. Kantar. ListenFirst. Mavrck. Omnicom Media Group. Rival IQ. Smartly.io. Snapchat. Socialinsider. Sprout Social. The Information. TheSoul Publishing. TikTok. Tribe Dynamics. Tubular. WBR Insights. YouGov.

In North America, TV screens accounted for 83% of time spent streaming video in Q4 2021, per Conviva. Disney isn’t the only popular streaming service to skew toward young people. Just under one-third of YouTube’s total viewers are under 25 years old. Netflix has a similar makeup: Viewers under 25 account for 31.8% of all Netflix viewers.

Sponsored content by Conviva

Conviva. Media Technology Monitor. Numeris. Thinktv.

That was the case among US adults who watch both TV and digital video, in addition to using social media, per a June 2021 study by Conviva. This finding shows that while streaming video has replaced traditional TV for many viewers, the two formats can complement each other.

Conviva. Edelman. Harris Interactive. Hub Entertainment Research. Jacobs Media. LoopMe. Merkle. MMA. Nielsen. Okta. Publicis Sapient. PwC. SellCell. The Trade Desk. Toluna. Whistle Wise. YouGov.

Conviva. Digiday. MediaPost. Netflix. Nielsen. Variety.

Conviva. Inside Radio. iSpot.tv. Magellan AI. Netflix. Nielsen. Reelgood. Sensor Tower. The Wall Street Journal. Tubular Labs. Vulture.

By choosing to partner with multiple measurement firms—NBCUniversal reportedly requested proposals from Nielsen, Comscore, Conviva, iSpot, and others, per Nexttv—it can reassure advertisers its data is credible. CTV manufacturers are also flexing their market share. Companies like LG, Vizio, and Samsung among others have emerged as additional sources of data for marketers.

Digital video analytics company Conviva also found TVs to be the go-to streaming device. Conviva tracked viewing behavior across 250 over-the-top (OTT) apps worldwide in Q2 2019 and found that 56% of the time spent viewing this content happened on CTVs. Less than one-quarter of the streaming happened on mobile.