eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared the concept of self-driving sites and how product recommendations can increase conversions, average order value and brand loyalty.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Matthew Wasley, senior product marketing manager at Adobe. He shared how product recommendations can increase conversions, average order value and brand loyalty.

Social commerce is on the rise as visual platforms like Pinterest and Instagram fill a need for product discovery. By developing an effective social commerce strategy, brands and retailers can drive awareness, affinity, consideration and conversion.

Some categories, such as fashion and beauty, have already been successful at driving conversions on social, particularly for limited-edition product launches that shorten the path to purchase. Not sure if your company subscribes? You can find out here.

The real magic of incorporating OTT into a cross-channel approach is that it enables a unified audience experience across all channels and screens, and a sequential retargeting strategy that surrounds the consumer and drives conversion. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Tinuiti's Jesse Math, vice president, planning and platforms, OTT/CTV lead, for this Tech-Talk Webinar.