For US retailers, ecommerce conversions are increasingly taking place on mobile phones.

Find out how retail marketers can improve conversions through customer experience and marketing

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.

As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Feedvisor’s Dani Nadel, president and chief operating officer, and Andrew Altersohn, general manager, enterprise brands. They will share strategies for brands on Amazon that leverage advertising, pricing, and content optimization in unison to drive engagement and conversions this holiday season.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Decibel by Medallia’s Cindy Lynes, director of product marketing, and Nissan’s Dip Shah, senior manager, global CX optimization. They discussed how marketers can create better customer journeys, and deliver bottom-line results.

Conversions API Gains Brand Adoption. Agency strategists we spoke to said server-to-server integration via Conversions API (CAPI) has become a “must,” and they were encouraging brands to implement. CAPI mitigates signal loss because it shares website conversion events directly from a brand’s server to Facebook’s server.

It found that those Lenses created 45% more purchases on average when looking at any-touch conversions (meaning that the user was exposed to a Lens at any touchpoint prior to purchase), compared with last-touch conversions—or when a Lens was the last touchpoint prior to purchase.

How to differentiate your digital experience to wow buyers, increase conversions, and grow revenue. Presenters:. Mark Kilens is vice president, content and community at Drift. In his role, Mark leads the content, creative, and events teams. Mark oversees Drift’s community, Drift Insider, which has 45,000+ members, and Drift’s RevGrowth and HYPERGROWTH events.

Though the resulting conversions still mostly happen on retailer or brand sites, some publishers are now enabling transactions directly on their properties.

What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

Snap has made some progress with its Advanced Conversions tool, which obfuscates conversion data before it’s sent off the platform. Still, CEO Evan Spiegel admitted when the company reported Q3 earnings that getting to a pre-AppTrackingTransparency normal would take “a while.”. Meta echoed the sentiment: “Targeting is a longer-term challenge,” COO Sheryl Sandberg said.

Since CTV can target specific audiences and measure outcomes directly tied to campaigns, like website visits or conversions, marketers can utilize it in a similar fashion as they do paid social media.

Conversion Strategy. The holy grail of social commerce—highly coveted but often elusive—is conversion. Motivating consumers from inspiration to action in a single session represents an almost impossibly short path to purchase in the broader context of social media. When social commerce conversion occurs, it’s usually due to impulse shopping.

The bigger picture: Until recently, podcast advertising had a reputation for being less sophisticated than other forms, mostly because its audio format meant brands had to rely on inefficient methods such as exclusive promo codes or URLs to identify conversions.

Hear how major brands, like direct-to-consumer mattress firm Casper, drive conversions and lower costs per action with AI. Presenter:. Jeremy Fain is the CEO and co-founder of Cognitiv. With more than 20 years of interactive experience, Jeremy has worked in agency, publisher, and ad tech leadership roles. Before starting Cognitiv, he led North American accounts for the Rubicon Project. Moderator:.