DEC 15, 2020
Some categories, such as fashion and beauty, have already been successful at driving conversions on social, particularly for limited-edition product launches that shorten the path to purchase. Not sure if your company subscribes? You can find out here.
JAN 5, 2021
The real magic of incorporating OTT into a cross-channel approach is that it enables a unified audience experience across all channels and screens, and a sequential retargeting strategy that surrounds the consumer and drives conversion. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Tinuiti's Jesse Math, vice president, planning and platforms, OTT/CTV lead, for this Tech-Talk Webinar.