As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Feedvisor’s Dani Nadel, president and chief operating officer, and Andrew Altersohn, general manager, enterprise brands. They will share strategies for brands on Amazon that leverage advertising, pricing, and content optimization in unison to drive engagement and conversions this holiday season.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Decibel by Medallia’s Cindy Lynes, director of product marketing, and Nissan’s Dip Shah, senior manager, global CX optimization. They discussed how marketers can create better customer journeys, and deliver bottom-line results.

Conversions API Gains Brand Adoption. Agency strategists we spoke to said server-to-server integration via Conversions API (CAPI) has become a “must,” and they were encouraging brands to implement. CAPI mitigates signal loss because it shares website conversion events directly from a brand’s server to Facebook’s server.

How to differentiate your digital experience to wow buyers, increase conversions, and grow revenue. Presenters:. Mark Kilens is vice president, content and community at Drift. In his role, Mark leads the content, creative, and events teams. Mark oversees Drift’s community, Drift Insider, which has 45,000+ members, and Drift’s RevGrowth and HYPERGROWTH events.

Though the resulting conversions still mostly happen on retailer or brand sites, some publishers are now enabling transactions directly on their properties.

What would it take for advertisers to leave Facebook? We posed that question to our analysts and industry sources. Take a sneak peek at our upcoming Facebook advertising forecast as well.

The dominant digital path to purchase begins with a product search—often unbranded—during which the consumer demonstrates intent. They are subsequently delivered paid and organic results for relevant brands and retailers, steering them in the direction of a conversion event. But what about all those times when a consumer doesn’t know what they want? That’s the opportunity for discovery, and where social commerce platforms are beginning to fill the void.

Conversion Strategy. The holy grail of social commerce—highly coveted but often elusive—is conversion. Motivating consumers from inspiration to action in a single session represents an almost impossibly short path to purchase in the broader context of social media. When social commerce conversion occurs, it’s usually due to impulse shopping.

Since CTV can target specific audiences and measure outcomes directly tied to campaigns, like website visits or conversions, marketers can utilize it in a similar fashion as they do paid social media.

Snap has made some progress with its Advanced Conversions tool, which obfuscates conversion data before it’s sent off the platform. Still, CEO Evan Spiegel admitted when the company reported Q3 earnings that getting to a pre-AppTrackingTransparency normal would take “a while.”. Meta echoed the sentiment: “Targeting is a longer-term challenge,” COO Sheryl Sandberg said.

Snap’s response to the iOS changes was to launch its own measurement tool, called Advanced Conversions, but ad partners have been slow to catch on. Reporting via Advanced Conversions comes with a significant 36-hour delay to protect user privacy—something Snap has been working to speed up by releasing a small portion of data immediately.

Seamless buying, particularly one-click purchase, is a major reason why conversion rates have increased in mobile.

And simplified checkouts can help increase conversion and decrease cart abandonment. Last year, 73% of global online businesses cited cart abandonment as an issue, per Paysafe. Fast CEO Domm Holland told Insider Intelligence that the company’s solution has increased conversion rates by as much as 60%.

But consumers who declined to be tracked by Facebook, which attracts the most ad spend of any platform, leave it hard-pressed to track conversions. Last week, it was reported that app-install campaigns underreported conversions from ads that ran on iPhone 12s. Rewind: Facebook executives knew this was coming.

Blend visualization tools and conversion rate metrics to identify key pain points. Share project success stories across the organization. Plus! Hear how Amadeus overcame website optimization obstacles faster than their original timeline predicted. Presenters:. Stella Antonova is head of marketing analytics at Amadeus.

The hub will handle currency conversions, language changes, and regional SEO, and it will also help storefronts comply with local regulations and pricing rules. The number of cross-border ecommerce buyers in the US will rise by only 4.5% (or 2.9 million) in 2022, but other markets are growing rapidly.