In the US, desktop computers had the highest ecommerce conversion rate of any device during Q4 2021, at 3.8%. Tablets followed with a 3.2% conversion rate, while mobile registered a substantially lower rate of 2.3%.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

Curated by eMarketer, this special collection of interviews will help you understand how intentional marketing, quality products, conversion strategies, and more have led direct-to-consumer (D2C) brands to success.

Find out how retail marketers can improve conversions through customer experience and marketing

For US retailers, ecommerce conversions are increasingly taking place on mobile phones.

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.

It found that those Lenses created 45% more purchases on average when looking at any-touch conversions (meaning that the user was exposed to a Lens at any touchpoint prior to purchase), compared with last-touch conversions—or when a Lens was the last touchpoint prior to purchase.

As digital transformation accelerates worldwide, growth in online shopping has created opportunities not only to reimagine brand relevance, but also to rethink the end-to-end customer experience. Dr. Tiffany Raymond, head of global customer advocacy, at PayPal, talks with eMarketer editorial director at Insider Intelligence Rimma Kats, about steps you can take to optimize your product, cart and checkout pages to help reduce cart abandonment, improve conversion, increase spend and boost customer loyalty.

Conversions API Gains Brand Adoption. Agency strategists we spoke to said server-to-server integration via Conversions API (CAPI) has become a “must,” and they were encouraging brands to implement. CAPI mitigates signal loss because it shares website conversion events directly from a brand’s server to Facebook’s server.

But wait, there’s more: The average conversion rate for users who enable tailored advertisements and those who do not is in a statistical dead heat. Advertisers saw a 62.1% conversion rate for users who opted in to personalized ads. The conversion rate is 62.5% among consumers who have tailored ads blocked.

Zhao said there is still unmet demand for chips to power Wi-Fi 6, power conversion, green energy products, and analog-to-digital conversion. Doubling down on these segments could help chipmakers weather slowing demand for PCs and smartphones.

Insider Intelligence: How do you increase conversion rates outside holiday seasons? Christina Cubeta: We have these few moments of the year that we think of as our Super Bowl: Mother's Day, Valentine's Day, Christmas.