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  • Audio
     | 
    JAN 7, 2022

    On today's episode, we discuss some secret exclusive 2022 predictions, a new form of conversational commerce, copying Clubhouse, why Big Tech shareholders want answers, what a digital butler in your car could help you with, how the shift to hybrid work affected women, the best methods for sticking to your New Year's resolutions, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, analyst Blake Droesch, senior forecasting analyst Peter Vahle, vice president of research Jennifer Pearson, associate producer of podcasts Victoria Grace, and vice president at Insider Intelligence Marissa Coslov.

  • Article
     | 
    OCT 19, 2021

    Walmart tries SMS shopping again, this time backed by AI and customer data: It will use the same conversational commerce tech that helped make its voice-assisted shopping successful.

  • Audio
     | 
    JUL 16, 2021

    On today's episode, we discuss which “digital habits” are just myths, whether travel has reached pre-pandemic levels, whether conversational commerce can take online shopping by storm, social audio getting some new big partners, which platforms creators want to create for, what it would look like if companies were mini countries, and more. Tune in to the discussion with eMarketer principal analyst Paul Verna, forecasting analyst Peter Vahle, and analyst at Insider Intelligence Blake Droesch.

  • Article
     | 
    AUG 26, 2019
  • Article
     | 
    NOV 1, 2019

    The conversational UI market is seeing massive year-over-year adoption and usage rate increases. Companies believe virtual assistants can and will be able to solve problems across the customer experience, but they just aren’t there yet. Rightpoint shares three planning steps for success.

  • Article
     | 
    FEB 10, 2021

    If you look at WeChat or Line specifically, conversational commerce is much more prevalent. So, we modeled our platform on what we were seeing in those markets. There was a little bit of a learning curve at first, but we’ve improved the platform considerably to reduce all of the friction points we saw early on.

  • Article
     | 
    JAN 21, 2021

    “There is a giant gap between the capabilities of retailers and brands and companies like Amazon, who have invested billions into personalization infrastructure," said Ben Parr, president and co-founder of "conversational commerce" platform Octane AI. "The No. 1 thing blocking brands from really embracing personalization is the right data set,” he said.

  • Report
     | 
    SEP 11, 2019

    According to a March 2019 survey conducted by Forrester Consulting for conversational commerce platform LivePerson, messaging apps accounted for just 8.5% of customer communications among companies worldwide in the past year. Within the next two years, that figure was expected to rise to only 9.3%.

  • Article
     | 
    NOV 18, 2020

    However, in one slightly brighter spot for voice commerce, 17% of smart speaker owners ages 18 to 34 had made a smart speaker purchase, and 15% had used their device to reorder products they’d bought previously.

  • Report
     | 
    NOV 16, 2020

    Voice may also help improve the way they interact with customers, providing more seamless, conversational customer journeys that shepherd them through purchase funnels, customer service encounters, and other types of payments and transactions. They can also explore direct-response, interactive audio ads, especially during the pandemic when audiences are more likely to be captive.

  • Report
     | 
    JAN 7, 2021

    That’s in contrast with China, where commerce and social media have long been intertwined and where just 9% of respondents had no interest.

  • Report
     | 
    FEB 11, 2021

    Not all SMS messages from brands can be responded to, but many brands are embracing the conversational nature of text messages to engage with consumers. There is a conversational element to SMS that's similar to live chat, and closer to real time than email. Most SMS platforms for businesses can receive customer responses to SMS marketing messages.

  • Report
     | 
    FEB 3, 2020

    Infotainment and commerce: Systems that enable a variety of entertainment, information, communication and commerce features, including access to online music, video, news and other web services, as well as the ability to purchase and pay for goods and services from the vehicle. Smartphone integration and hotspot capabilities are often among these offerings.

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