Identity resolution is in a state of flux in the US advertising industry, with third-party browser cookies and mobile IDs being ushered out in the name of consumer privacy.

Apple's introduction of AppTrackingTransparency in iOS 14.5 changed how the mobile app industry approaches monetization and measurement. Here’s what you should know about the changes, along with best practices for mobile publishers and advertisers.

TikTok’s recent advances in its ad technology are making it easier for advertisers to plug into the platform and make buys. Since launching its self-serve ad platform in July 2020, TikTok has greatly expanded its targeting, custom content creation, and bidding capabilities.

Find out how the industry can bring contextual advertising to the next level through data-driven research and holding technology partners accountable. Hear from GumGum’s Phil Schraeder, CEO; UM Worldwide’s Molly Schultz, SVP, integrated investment; and MAGNA Global’s David Tucker, SVP, managing director, US strategy.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.

US mobile ad spending will reach $96.07 billion this year, lower than our pre-pandemic estimate of $105.34 billion. eMarketer principal analyst at Insider Intelligence Yoram Wurmser joins host Nicole Perrin to discuss why despite this year's blip, mobile ad monetization is on a better trajectory than before, how advertisers will deal with the SKAdNetwork, and what the future holds for contextual in-app advertising.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Criteo's Todd Parsons, chief product officer. He discussed how marketers can enhance their contextual campaigns, shape their future marketing strategy, and ultimately drive better outcomes for their business.

Is the Banning Surveillance Advertising Act a threat? Even if the US bill to limit targeted ads doesn’t pass, its introduction signals a legislative landscape that favors privacy more than ever.

TikTok’s advertising suite is becoming more sophisticated with more ad formats, targeting techniques, and measurement capabilities. In 2022, its ad revenues will rise by 184.4% as new advertisers lean in and existing advertisers spend more.

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Marketers should consider which types of in-car media will have high opt-in rates for personalization, and which contextual advertising will be most effective. They should also contemplate what types of ad formats will be effective with in-car media and consider new advertising possibilities, such as in-vehicle ads that work in tandem with out-of-home advertising seen along a route. Tech Players.

But ultimately, brands’ growing collection of valuable first-party data will be best utilized through digital ads. Insurers will also lean more on contextual advertising, where targeting is based on the content of a site or app instead of third-party data. How Are Insurers Allocating Their Digital Ad Budgets? Ad-Supported Video Platforms.

Next year should bring more innovation in probabilistic and contextual ad targeting, along with more efforts by publishers to collect first-party data. To do so, they will need to give consumers an incentive to allow sharing, and they will also need to improve cybersecurity. Retail and Ecommerce. Retailers Must Make Data Sharing a Net Positive for Consumers.