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  • Article
     | 
    JUN 1, 2022

    Upfront spending is flowing toward streaming services. Upfront CTV ad spending will grow by 34.6% to $6.41 billion this year. For context, that’s about how much we had predicted in our inaugural forecast would be spent on total CTV advertising in 2019.

  • Article
     | 
    NOV 22, 2021

    Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.

  • Report
     | 
    JUN 23, 2022

    External context. Knowing a customer’s context is key to delivering a valuable personalized interaction. For example, a person’s location also tells the brand their time zone, which might affect the decision and interaction. Knowing the weather and traffic, as well as a customer’s proximity to a company location, might impact what and how the company communicates.

  • Chart
     | 
    MAY 2, 2022
  • Chart
     | 
    MAR 16, 2022
  • Audio
     | 
    SEP 15, 2021

    On today's episode, we discuss what the direct-to-consumer (D2C) playbook 2.0 contains, which D2C players are the ones to watch, and which spaces are ripe for D2C disruption. We then talk about what people currently expect from a loyalty program, how much context really matters, and how to avoid treating customers like data points. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jeremy Goldman.

  • Report
     | 
    JUL 16, 2020

    In light of the coronavirus pandemic, we have revised our US mobile ad spending forecast. This report puts the new numbers in context.

  • Article
     | 
    JUN 3, 2022

    In context, deepfake scams are increasing, per SHRM. Forrester Research estimated that these scams cost $250 million in 2020.

  • Article
     | 
    MAY 24, 2022

    In context, VMware makes virtualization software allowing computers to emulate other machines as well as software for data centers. Broadcom has been on an acquisition and expansion tear and even tried to buy mobile chipmaker Qualcomm for $103 billion in 2017. Broadcom CEO Hock E. Tan has built up the company through timely acquisitions.

  • Article
     | 
    MAY 25, 2022

    In context, when JPMorgan Chase analysts this year downgraded Chinese stocks, their report resulted in $200 billion erased from U.S. and Asian markets.

  • Article
     | 
    JUN 21, 2022

    In context, the country’s 1 billion mobile users rely mainly on 2G-connections. The networks provider that can get to market first with 5G stands to gain the advantage in converting India’s mobile subscribers into 5G customers. Qualcomm bolsters 5G radio tech expertise with Cellwize acquisition.

  • Video
     | 
    MAY 10, 2021

    From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.

  • Article
     | 
    MAY 13, 2022

    In context, PC sales have slowed after two years of double-digit gains. In the case of Apple, for which TSMC manufactures the A-series chips for the iPhone and Apple Silicon M1 chips for desktops and laptops, price hikes will have a domino effect. Between inflation and the rise in chip production costs, Apple is likely to increase prices, reduce volume, or absorb the losses.

  • Article
     | 
    MAY 27, 2022

    In context, U.S. employers posted a record 11.5 million job openings in March, and some 4.5 million Americans quit or changed positions, per The Washington Post. Starting pay for Apple’s hourly workers in the U.S. will rise to $22 an hour, or a 10% increase from last year, per Business Standard, and a 45% increase from 2018.

  • Article
     | 
    MAY 12, 2022

    In context, the iPod owned 76% share of the US MP3 player market at its peak. This formula remained a key component in the transition to iPhone and Apple’s subsequent status as most valuable company, with a near $3 trillion valuation, just as Apple looks to the next product category that could someday replace the iPhone. (Source: Apple).

  • Audio
     | 
    JUL 28, 2021

    Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.

  • Article
     | 
    APR 21, 2022

    In context, “Friends” and “The Office" both left the platform in 2021. Similarly, Marvel Studios’ blockbuster movies and TV shows are all now on rival streaming service Disney+. Netflix, which has 221.6 million subscribers per Bloomberg, increased its prices in January for the first time since 2020.

  • Article
     | 
    JUN 24, 2022

    Key context: PayPal customers can mark transactions as “friends and family” or “goods and services.” Friends and family payments are personal, nonbusiness transactions between two US PayPal customers. Goods and services transactions typically involve some type of sale and require the seller (or payment recipient) to pay a fee. Why the change?

  • Article
     | 
    JUN 16, 2022

    Key context: PayPal’s Pay in 4, which lets customers pay for purchases in biweekly installments, launched in August 2020. The product has become a major growth driver for the company: Pay in 4 delivered $3.6 billion in volume in Q1, growing 256% from the same period last year, CEO Dan Schulman said on the firm’s earnings call.

  • Article
     | 
    JUN 8, 2022

    Key context: Western Union has been working on a digital banking pilot and shopping platform in Europe, starting first in Germany and Romania. The shopping platform, WU Shop, will let Western Union customers shop at more than 12,000 merchants across 60 countries and get cash-back perks.

  • Article
     | 
    MAY 20, 2022

    In context, segment leader Tesla shipped 310,000 EVs in Q1 of 2022, so Honda is aiming for a smaller slice of the EV market. Vehicles aren’t the only component of Honda’s plans. It’s remodeling dealerships to accommodate charging infrastructure and service bays for EVs.

  • Article
     | 
    JUN 7, 2022

    In context, the newly announced MacOS Ventura supports hardware from 2017 onward, relegating millions of Intel Macs obsolete. Similarly iOS 16 will no longer support iPhone 6 and earlier or the original iPhone SE. The big takeaway: Apple will focus on refining the various product lines for 2022 while making popular services like iMessage more compelling and harder to quit.

  • Article
     | 
    JUN 22, 2022

    In context, Meta announced that carmaker MINI and musical instruments-maker Fender will each have metaverse worlds. The MINIverse is a VR go-kart experience that allows users to choose cars, compete, and unlock in-game features as they race in VR.

  • Article
     | 
    JUN 14, 2022

    In context, TSMC is planning a 5% to 8% increase after hiking advanced chip prices by 10% and less advanced chip prices by 20% in August. The problem: We predicted overcapacity or a surplus of semiconductors as a result of various aggressive chip manufacturing projects around the world.

  • Article
     | 
    JUN 10, 2022

    In context, Meta invested $10 billion in the metaverse last year. Former and current Facebook employees told Insider in April that CEO Mark Zuckerberg is interested in little except the metaverse but lacks a coherent strategy for the project he regards as the future of the internet. Virtual reality check: Despite the red flags, Wall Street analysts see metaverse opportunities as an area for growth.

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