JAN 14, 2021
This also means that the most popular tools marketers plan to use for content marketing this year are those that deal with data and metrics, as opposed to those that deal with content creation itself: 88% said they planned to leverage web analytics tools, and 82% said they would use SEO tools, according to SEMRush. Read more:. The future of corporate events is hybrid.
MAR 15, 2021
However, when it came to spending, less than 1% of respondents’ total digital ad budgets went to TikTok last year. In a larger study, from November 2020, WARC found that among more than 1,000 marketing and agency executives worldwide, just 39% said they were not advertising on the platform, and 44% planned to increase their spending on TikTok in 2021.