JAN 14, 2021
This also means that the most popular tools marketers plan to use for content marketing this year are those that deal with data and metrics, as opposed to those that deal with content creation itself: 88% said they planned to leverage web analytics tools, and 82% said they would use SEO tools, according to SEMRush. Read more:. The future of corporate events is hybrid.
DEC 15, 2020
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's product marketing manager, Jozi Hall, and Forrester’s vice president, principal analyst, Kerry Cunningham. They shared how demand generation leaders are adopting new practices and AI-powered technology to engage and enable the buying committee.
SEP 14, 2020
Last year, almost every marketer surveyed (95%) curated an organic content marketing presence on LinkedIn, more than they did on all other social platforms, including YouTube. LinkedIn was the most-used platform for paid content marketing as well, with 76% of respondents reporting such investments. Building an Organic Presence.