eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of demand generation and account-based marketing (ABM) at Adobe Digital Experience Cloud, Americas. He discussed why A/B testing is such a powerful strategy for email marketers, and shared testing ideas you’ll want to tell your team about.

In this report, we explore how digitization is reshaping the banking CMO’s role, responsibilities, and priorities through exclusive interviews with 10 banking industry CMOs in the US and Canada.

Advertising on Facebook has become more challenging due to Apple’s AppTrackingTransparency framework in iOS 14.5. Here’s how advertisers are adapting their strategies in the post-IDFA reality.

The email inbox is valuable territory for marketers looking to guide consumers through the purchase journey.

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

On today's episode, we discuss the current state of the so-called "metaverse," what the future of mixed reality could look like, and how marketers are getting involved. We then talk about what the new James Bond film’s opening weekend tells us about the state of the movie theater industry and what kinds of alternative content theaters might feature to stay relevant. Tune in to the discussion with eMarketer Briefing director at Insider Intelligence Jeremy Goldman.

Tune in to our inaugural episode of Brand Anatomy, where we get exclusive looks inside leading brands. Today, eMarketer Briefing director Jeremy Goldman sits down with JibJab CEO Paul Hanges to discuss how the company—a leader in viral content dating back to 1999—listened to customer sentiment during the pandemic, improved its product, and reinvigorated its brand.

—Tim Edmundson, Director of Content Marketing, MNTN.

The same applies for content marketing: In developing branded content that entertains or communicates brand values, short videos are most likely to engage this audience.

Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family.

An increasingly important part of companies’ messaging efforts is content marketing, which they rely on to build brand awareness and engagement, provide thought leadership, and tap into cultural conversations around particular trends and topics.