This also means that the most popular tools marketers plan to use for content marketing this year are those that deal with data and metrics, as opposed to those that deal with content creation itself: 88% said they planned to leverage web analytics tools, and 82% said they would use SEO tools, according to SEMRush. Read more:. The future of corporate events is hybrid.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's product marketing manager, Jozi Hall, and Forrester’s vice president, principal analyst, Kerry Cunningham. They shared how demand generation leaders are adopting new practices and AI-powered technology to engage and enable the buying committee.

An expanding array of formats and distribution channels is making content the catalyst for customer engagement.

Last year, almost every marketer surveyed (95%) curated an organic content marketing presence on LinkedIn, more than they did on all other social platforms, including YouTube. LinkedIn was the most-used platform for paid content marketing as well, with 76% of respondents reporting such investments. Building an Organic Presence.

Sponsored content in podcast form has also become part of the brand-content marketing mix. WHAT’S IN THIS REPORT? This report details podcast listener data for Canada from leading research polling in early 2020. It also lays out the podcast publisher landscape and options for brands looking to engage audiences.