Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.

For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media. Newsletters and podcasts are also tools they use to staying connected. But perhaps most notably, 43.3% do not use anything other than social platforms.

Creator funds see mixed success: Social platforms offer more monetization tools than ever, but many content providers still struggle to get paid.

Communities, creators, and connection are the keys to success for brands looking to generate sales on TikTok in 2022.

Creators will also be able to pre-plan and schedule their programs and keep listeners informed about upcoming programming. Creators can also interact with their audience in real time without the need for a subscription, additional technology, or editing. Notably, creators are not required to pay the labels for any music it uses.

YouTube Shorts is bringing its Shorts Fund to over 30 new countries: The platform is stressing the importance of original content as it goes up against TikTok for creators.

Instagram introduces subscriptions as it vies for control of the creator economy: As Instagram’s cachet diminishes among younger audiences, it hopes monetization tools will keep creators from turning to other platforms.

TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.

TikTok Creative Exchange: A platform for brands to upload campaign briefs and receive a curated list of creators to work with on projects. Branded Mission: A tool that allows advertisers to crowdsource creator content and UGC, then amplify that content as ads.

The “TikTok effect” on influencer marketing is palpable, but Instagram and YouTube are still highly relevant venues for creator video.

He said it's important for content creators to have revenue streams and that integrating payments into such an app, whether they’re cryptocurrency or fiat, would be beneficial. Musk’s pitch to investors to fund the acquisition involves bringing in as much as $15 million from a Twitter payments business in 2023. Twitter’s current payments business is “negligible,” according to the New York Times.

Robert Franklin: The piece that takes the ecommerce platform to the next level is opening it up to third-party developers and third-party content creators, so you're more of a platform and less of a service. Any platform that starts to develop where anyone can be a content creator and developer, like on the Alexa and Echo platforms, allows the company to build out wonderful customer experiences.

Meta is looking at how to sell in-world items within the metaverse, but it expects to take almost 50% as commission from sellers, which could deter content creators. It’s also piloting a real-world retail store to demo VR and the metaverse but would need to quickly scale its retail footprint to attract new customers.

Instagram knows it has ill effects on some teen users: This presents TikTok with an opportunity to pitch itself as a safer platform for content creators.

Robert Franklin: The piece that takes the ecommerce platform to the next level is opening it up to third-party developers and third-party content creators, so you're more of a platform and less of a service. Any platform that starts to develop where anyone can be a content creator and developer, like on the Alexa and Echo platforms, allows the company to build out wonderful customer experiences.

The other thing that we've been experimenting with is partnering with influencers and content creators to create the short-form video for us to show off products in use or create more educational content around how you might like to style a certain piece or what it goes with their outfits into a broadest of styling. II: How is Article different from other ecommerce furniture companies?

Payment providers have used acquisitions to cater to specific merchant needs: Klarna, for instance, acquired APPRL, a platform that lets content creators and retailers work together on consumer shopping campaigns. The bigger picture: Bolt might have acquired Wyre to stay fresh and innovative in a highly competitive market.

But TikTok advertisers now have access to a set of tools that help them connect and engage with creators and boost that content via paid media:. Spark Ads: A tool that allows advertisers to pay to amplify organic content from creators or their own accounts as in-feed or TopView ads. TikTok Creator Marketplace: A self-serve portal that connects brands and TikTok creators for campaigns.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

Livestreaming is a small but growing part of creator culture. Much like Stories, livestreaming is a way for creators and other influential figures on social media to present content that is often less polished than photos or recorded video. Livestreams also give influencers a way to interact with their audience in real time through live chat.

US marketers allocated more than $7 billion in digital ad spending to YouTube last year, eMarketer estimates, up 15.1% over 2018 spending levels. That resulted in more than $3.4 billion in net ad revenues for the video-sharing giant, with most of the remainder going to content creators.

YouTube Shorts debuts in the US: The feature may just be another TikTok clone for now, but if YouTube can successfully harness its existing base of video content creators, it could set Shorts apart.