On today's episode, we discuss what this new Amazon TV is all about, how soon we can expect TV commerce, whether we'll see voice-enabled ads, and what the content play might be. We then talk about Peloton launching its own apparel brand, why lululemon is crushing expectations, and Amazon's cashierless technology coming to Whole Foods. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Being able to access content for free. Nearly three-quarters (74%) of US iOS users agreed they would opt in to app tracking to receive personalized ads or content if it meant not having to pay for content or features that are currently free, according to the January 2021 SellCell survey.

Affiliate commerce isn’t new for many publishers, nor is it for marketers. But more content publishers are entering the affiliate space, creating new opportunities for performance marketers to reach high-quality audiences through high-quality content. Meanwhile, the affiliate model itself is evolving. Some affiliate networks now offer marketers more ways to attribute sales to multiple publisher touchpoints along the path to purchase.

In 2021, expect to see a convergence of content and commerce, led by the likes of Peloton, Lululemon, Nike and Apple. Amazon and Google are also getting into the act as well with Halo and Fitbit, and emerging services offerings.

Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.

Consider voting with their dollars, choosing to support platforms that provide safe content environments over those that harm users. Monitor their ad creative and media buying choices to ensure balance between delivering ads that are relevant and engaging versus those that are annoying. When it comes to commerce-themed advertising, the closer those ads are to buyers’ interests, the better.

While many platforms offer some form of shoppable content, only Facebook and Instagram currently have in-app checkout options.

Find out how AI can solve common commerce pain points by taking simple mistakes

The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.

“You can’t just copy and paste your physical event into an online one,” said Alex Altzberger, CEO of commerce platform Episerver. “Relevance really matters. Buyers are being bombarded with invites to webinars and different sessions so it’s important to add value and make sure your content stands out.”. Looking Ahead.

Marketers will build activations around viral commerce, creating content that’s designed for both shopping and sharing. Beauty, fashion, and home goods will be the most successful products for viral commerce, but there is potential for everything from CPG products to electronics to take off.

“As more commerce-related features are added, such as shoppable posts or livestreaming commerce, the combination of short-form storytelling with the ability to convert on the spot [can be powerful],” Petersen of Weber Shandwick said. How Walmart Sourced Creator Partners for Its Shopping Livestream.

The convergence of media and commerce is inching closer. Nearly a year after adding a direct checkout feature to its platform, NBCUniversal is investing further in the commerce space.

User-generated short videos are all over the internet, from TikTok to Instagram Reels to Triller, and the marketing opportunities are exploding. Here’s how the main venues compare across usage, paid advertising, organic and influencer marketing, and commerce.

This includes viewing live content as well as content that is replayed later. However, given that the platform is centered on livestreaming, it’s safe to assume that regular Twitch viewers are viewing at least some of the content live. On social media, livestreaming isn’t quite as popular as other forms of video content, but it is not far off.

From user-generated short videos on TikTok, Instagram Reels, and Snapchat Spotlight to livestream commerce to the evolution of social media Stories, we’re expecting video of one form or another to be central to the next generation of social media content. Will there be another social media ad boycott?