It’s our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.

The computing products and consumer electronics industry saw increased revenues in 2020, and that bump will accelerate digital ad spending for years to come.

The smartphone giant acquired AV startup Deepmotion for $77.4 million. Xiaomi could use its consumer electronic experience to create compelling entertainment-focused vehicles, but it will have to overcome manufacturing challenges and potential regulatory scrutiny.

As Amazon raked in more than $11 billion in Prime Day sales worldwide, health and beauty product sales boomed on the platform. In a survey conducted by Numerator throughout the event, 28.0% of US Prime Day buyers said they made a purchase in that category. Consumer electronics also made a spark: 27.5% of respondents reported buying tech gear and gadgets.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.

Digital ad spend by telecom and by computing products and consumer electronics companies will outperform industry averages in 2020. In a difficult year for digital ad spending, they will be two of only three industries to maintain double-digit growth.

Consumer packaged goods (CPG) will follow with a 14.5% share, while computing products and consumer electronics’ share will level out at 12.0%. Financial services and automotive, meanwhile, will steadily decline in share throughout the rest of the forecast.

Computing Products and Consumer Electronics Digital Ad Spending. Ad spending in the computing products and consumer electronics industry got a significant bump as the pivot to working from home during 2020 led to unprecedented demand for electronics. Ad spending thus saw a significant 38.8% spike.

Consumer electronics and sporting goods and equipment rank next, with 11.5% and 10.3% of these social actions, respectively. More like this:. Report: Social Media Update Q3 2021. Article: TikTok hits 1 billion monthly users, unveils new customizable marketing tools to brand partners. Article: Twitter’s new product road map emphasizes creator-friendliness and user experience.