The Consumer Electronics Show (CES) 2022 featured a reimagined world of commerce and marketing: The products displayed in Las Vegas last week revealed new ways for marketers to blend the physical and virtual worlds.

It’s our second episode of Brand Anatomy, where we get exclusive looks inside leading brands! Today, eMarketer Briefing director Jeremy Goldman sits down with Panasonic's Brian Rowley, vice president of marketing, to discuss how the company—a longtime leader in consumer electronics—leveraged podcasting to reposition itself as a B2B and enterprise powerhouse.

Computers and consumer electronics saw ecommerce sales hit 50.0% of total sales in 2021. In 2022, that share will increase to 56.3%—growing faster than any other category this year. Categories with Strong Online Sales Poised for Growth.

Photonics could upend the electronics industry, but its novelty coupled with supply chain challenges might slow adoption.

Consumer electronics also posted above-average gains. Consumer electronics clocked $44.66 billion, ceding the No. 1 position in ecommerce sales to apparel and accessories. But category demand remained strong. Apple’s blowout Q4 highlighted strength in iPhone, Mac, and AirPod sales, while gaming consoles, smart TVs, home audio, and smart home electronics all continued to perform.

Didi gets short shrift, again: Forced to delist from NYSE, the ride-hailing giant was made an example of by Beijing’s ruling. Now that China is loosening controls, Didi remains in delisting limbo.

The factory has eyes: Startup Invisible AI will deploy its computer vision analytics system in all of Toyota’s factories in North America. But the unprecedented insight could have some downsides.

The latest wealth-builder—used EVs: Expensive fuel and slow vehicle production have triggered a stampede for used hybrids and EVs, sending prices skyrocketing. Without better batteries, prices will continue to soar.

The use of voice assistants among US adults is growing as both consumers and companies find more use cases for conversational AI technologies.