Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.

The remainder of media time with “other connected devices” is composed of other digital activities, such as online gaming via internet-connected gaming consoles. OTT video service usage surged during the pandemic and will drive most of the sustained gains in media time on “other connected devices,” specifically CTV devices where these services are commonly accessed.

On today's episode, we discuss what the most interesting areas of Amazon's business are, what longer videos mean for TikTok, why marketers should focus on Clubhouse and/or podcasts, why one company is bringing TV ads to console games, where Walmart beats Amazon, when we can expect to enjoy space tourism, and more. Tune in to the discussion with eMarketer director of forecasting Cindy Liu, forecasting analyst Peter Vahle and analyst at Insider Intelligence Blake Droesch.

The ruling found mobile games make up approximately 70% of all App Store revenue, and many rely heavily on a “freemium” business model that differentiates the mobile game market from other video games. Even with that distinction, mobile games and console and PC games now make up nearly equal shares of the market.

As described earlier, this category encompasses smart TVs, OTT devices like Roku and Amazon Fire TV, gaming consoles (for gaming as well as video), and the like. These devices are almost always the routes by which internet-based digital content is consumed via a larger stationary screen in the home, and as a result, we use the term connected TV as shorthand for the category.