But podcast listeners may increasingly be listening hands-free on smart speakers or even connected TVs (CTVs). Mobile Games. Mobile gamers least like the ad formats that cover up the game and that force the user to experience the ad, such as when ads take over their screens. They feel most positively toward rewarded ads, whether video or static display, versus any other format in mobile games.

More than three-quarters (76%) of media buyers in the US, UK, Germany, and Australia at least somewhat agreed that “TV” refers to both linear and streaming, per the report. The majority (86%) agreed at least somewhat that cross-platform TV measurement and attribution was a leading priority for their company or clients.

This report summarizes our forecasts for nine countries—the US, Canada, France, Germany, the UK, China, India, Japan, and South Korea—and offers comparative analyses of the major time spent numbers for each.

This report explores our latest forecast for time spent with media in France and Germany, and how COVID-19 will affect media usage patterns in 2020 and beyond.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

After a complicated 2020, most industries in Germany will accelerate their digital ad spending growth in 2021. The rebound for travel and auto will underwhelm, but retail spend will soar.

Over 34% of internet users owned a smart TV in H1 2021, compared with 29.5% a year prior. Yet—as in previous surveys—penetration in France remained well below that of several other Western European countries. In Germany, Italy, and Spain, for example, about 56% of respondents had a smart TV this year.

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.

According to an AGF Videoforschung and Kantar survey of video-on-demand users in Germany, Disney+ was already the third-most popular streaming service by June, despite having only entered the market in March.

eMarketer global director of public relations Douglas Clark shares our updated forecast for Netflix adoption in the UK, France and Germany.

Smart TV ownership also climbed 3 percentage points to 46.2% of internet users this year. Yet the US does lag several other developed nations by this measure. In the UK, for example, 49.6% of respondents said they owned a smart TV in H1 2020; in Spain and Germany, those shares were 50.1% and 50.8%, respectively. Meanwhile, penetration of some key devices declined in the US between H1 2019 and H1 2020.