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  • Article
     | 
    OCT 11, 2021

    The forecast: In 2021, US Roku monthly users will increase by 11.5%, reaching 111.7 million monthly users. With these figures, Roku maintains its position as the most-used connected TV (CTV) device in the US market, though Amazon Fire TV is catching up.

  • Audio
     | 
    OCT 28, 2021

    On today's episode, we discuss how prepared measurement and syndication vendors are for the removal of third-party cookies and device IDs, what options advertisers have to maintain measurement and addressability, and some best practices and recommendations for both sides of the supply chain that will help them seamlessly transition to a privacy-centric future. We then talk about how connected TV (CTV) giants are holding onto new customers, YouTube's CTV ads that can move over to your smartphone, and where people prefer to watch movies. Tune in to the discussion with senior vice president of product and general manager of customer experience at Neustar Steve Silvers and eMarketer principal analyst at Insider Intelligence Paul Verna.

  • Article
     | 
    OCT 6, 2021

    YouTube viewers are pivoting to TV screens as their method of choice for watching content, a trend that experienced significant growth before and during the height of the pandemic. We estimate that 113.1 million US YouTube viewers, 52.8% of total viewers, watched the platform's content on connected TV (CTV) devices in 2020. Those numbers will increase to 130.8 million and 57.7% by 2022.

  • Article
     | 
    OCT 8, 2021

    In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.

  • Article
     | 
    OCT 1, 2021

    In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.

  • Article
     | 
    SEP 13, 2021
  • Report
     | 
    OCT 7, 2020

    Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

  • Report
     | 
    OCT 21, 2021

    Smartphones are still the preeminent media device, owned by 95.2% of respondents in Denmark in H1 2021. Yet PCs and tablets accounted for the greatest single share of media time per day, at 3:18. Mobile phones accounted for 2:05 daily—unchanged from 2020. Among newer digital devices, smart TVs continued their advance, with ownership rising to 54.4% of respondents.

  • Report
     | 
    OCT 21, 2021

    Most of the same factors applied to tablets, though female ownership was higher for these devices. Smart TVs also entered more households in H1 2021, taking penetration to 38.2%. Ownership was highest (52.8%) among those in high-income households, while older respondents and city dwellers posted above-average penetration. Males and females were equally likely to own a smart TV.

  • Report
     | 
    OCT 21, 2021

    As a result, Indonesia was one of the few markets where internet users were almost as likely to own a virtual reality headset (4.8% penetration) as any of these other devices. However, smart TVs have experienced wider adoption: Nearly 26% of internet users owned one of these devices in H1 2021. Among adults ages 35 and older, penetration was closer to 30%.

  • Report
     | 
    OCT 21, 2021

    Ownership of smart TVs rose 4 percentage points, to 49.3%, and smart home products benefited from a similar boost; nearly 17% of those polled owned a smart home device, such as a smart appliance or a security system they could manage via a mobile app. In affluent households, that share was near 20%.

  • Report
     | 
    OCT 21, 2021

    That improvement may have encouraged some internet users to invest for the first time in nice-to-have devices, such as smart TVs. More than 95% of internet users in Italy ages 16 to 64 had watched live TV in the month prior to polling in H1 2021, and spent an average of 2 hours, 21 minutes (2:21) daily with it.

  • Report
     | 
    OCT 21, 2021

    Smart TVs and voice assistants were the most popular advanced devices. India’s internet users are among the world’s most receptive to voice assistants. More than 30% of those polled in H1 2021 had used a voice assistant, such as Siri, Cortana, or a smart speaker device, in the previous week to find information. Likewise, 29.1% had used voice to complete a task.

  • Report
     | 
    OCT 21, 2021

    Though adoption of some digital devices has been slow, smart TVs are going from strength to strength as enablers of greater TV consumption overall. Almost 56% of internet users polled in H1 2021 owned a smart TV. Penetration neared 65% in high-income households and among internet users ages 45 to 54. But even in the 16-to-24 age group, half of those polled owned a connected TV.

  • Report
     | 
    OCT 21, 2021

    That’s no surprise since smartphones were already the dominant digital device for the vast majority of internet users worldwide. Smart TVs are gaining ground as high-quality in-home viewing becomes a must-have. In all but a handful of countries, smart TV ownership rose by several percentage points YoY. In many cases, that lifted penetration above 50% for the first time.

  • Report
     | 
    OCT 21, 2021

    Smart home devices, such as remotely-controlled security systems, followed the same trend. Penetration of these products climbed from 13.5% to 18.5% YoY. As in 2020, smart home device ownership remained several percentage points greater among 25- to 34-year-olds and affluents. Smart TV ownership in China declined between 2019 and 2020 but increased in H1 2021 to 38.0%.

  • Report
     | 
    OCT 21, 2021

    Newer digital devices have finally gained momentum. Belgium is relatively affluent, yet smart TV ownership showed no apparent growth between H1 2019 and H1 2020. As of H1 2021, though, penetration jumped to 45.6%. Among respondents in high-income homes, that share was 52.1%. But ownership rose decisively in all cohorts.

  • Report
     | 
    OCT 21, 2021

    As in 2020, affluents and suburbanites were most likely to have a smart home device, posting penetration rates of 26.9% and 23.8%, respectively.

  • Report
     | 
    OCT 21, 2021

    Several advanced digital devices saw increased adoption this year. More than half of respondents owned a smart TV. In high-income households, that share passed 60% in H1 2021. Ownership was also well above average among 45- to 54-year-olds. Digital video consumption, which jumped during the pandemic in H1 2020, recorded another leap this year.

  • Report
     | 
    OCT 21, 2021

    Some advanced digital devices are already broadly popular, others less so. Many of Greece’s internet users have warmed to the advantages of smart TVs; 53.8% of those polled in H1 2021 already owned one. Significant numbers of respondents had interactive wearables. One in 8 (12.6%) owned a smart wristband in H1, and almost double that share (22.6%) owned a smartwatch.

  • Report
     | 
    OCT 21, 2021

    One in four internet users in the UK owned a smart home device, such as a remotely-controlled energy consumption monitor or a smart appliance. Among respondents in affluent homes, that figure was 34.0%. The pandemic seems to have lent momentum to some other digital devices as well.

  • Report
     | 
    OCT 21, 2021

    Like tablets, several other digital devices saw declines in penetration between 2019 and 2020 but regained momentum in H1 2021. For example, smart TV ownership bounced back from a drop in 2020, hitting 26.9% this year.

  • Report
     | 
    OCT 21, 2021

    As in 2019 and 2020, about 31% of respondents had a smart TV. In lower-income homes, penetration was closer to 22%, but in more affluent households, ownership was 44.9%. As these figures suggest, many advanced digital devices still have little market presence in Russia, and adoption is slow.

  • Report
     | 
    OCT 21, 2021

    Smart TVs haven’t caused the disappearance of TV streaming sticks, though. The share of internet users who owned a streaming stick or similar device passed 31% in H1 2021—and reached 37.0% in high-income homes. Smart home devices—such as systems that enable people to remotely monitor household energy consumption—also saw a large uptick in adoption.

  • Report
     | 
    OCT 21, 2021

    On average, internet users spent 4 hours, 27 minutes (4:27) daily with mobile phones, compared with 3:57 on larger-screen devices. Both mobile and PC time rose year over year (YoY); PCs recorded the larger gain, though. Nearly 44% of internet users owned a smart TV in H1 2021, though annual growth was minimal.

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